📅 - Web hosting provider AlphaZeta (alphazeta.com) announced on Thursday that it had been chosen to develop ConsumerQuiz.com, an advanced Web-based market research tool for food ingredient manufacturer Griffith Laboratories Worldwide.
Combining online survey technology with consumer research methodology, ConsumerQuiz.com is intended to provide customer insight to major international food companies. The project required the use of two SPSS software products, mrInterview and SPSS 11.2, for data collection and analyses, says AlphaZeta, as well as email management tools from Exact Target and AlphaZeta's AZ1 content management software. The ConsumerQuiz tool enables Griffith and its clients to perform comprehensive, highly targeted online market surveys targeted towards the challenging and competitive food industry. AlphaZeta will continue to provide integration services to Griffith, as the company expands its ConsumerQuiz product offering to new markets.
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