Jan 24, 2003 : Terra Lycos Launches Portal Services

📅 January 24, 2003 - Global Internet network Terra Lycos (terralycos.com) announced this week that it has deployed a broadband private label personalization platform tailored to high-speed Internet service providers.

According to Terra Lycos, broadband-centric start pages based on the My Lycos architecture and featuring streaming content are now available to subscribers of communications service provider RCN.
In the first rollout of the My Lycos broadband product, says the company, users can personalize start pages, choosing content like news headlines, sports updates, weather, stock quotes, entertainment news and others. RCN subscribers can view and personalize a library of streaming video and audio clips through a co-branded media player.
"Personalized start pages are traditionally a portal's most frequently- visited product, fostering customer retention and loyalty which is critical to ISPs in their hyper-competitive industry," said Chris Bondhus, global director for personalization for Terra Lycos. "One way to retain subscribers is to meet their needs and expectations of a broadband connection by providing customizable content. Start pages can also be a much more cost efficient way for ISPs to introduce new or premium services to customers. Lycos plans to provide this private label personalized broadband platform to additional clients over the coming months."

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