Jan, 2016 : Should I Create a Facebook Page or Website First?

📅 January 12, 2016 - Just getting your business off the ground? Congratulations! You've just begun a journey that many are not brave enough to embark on. With your business plan in place, you might have realized that you overlooked your online presence. How will you let people know about your business online? Two of the most common first steps for setting up an online presence for your business are creating a free website and creating a Facebook page.

Both offer their own pros and cons, so let's delve into each and see which is most beneficial for your business to do first: Website or Facebook page?

Facebook page

Setting up a Facebook page is simple. The process is pretty self-explanatory and Facebook will guide you through it. It's fun to do–you'll choose your page's URL (Ex: https://www.facebook.com/conversationalreceptionists), your industry, and some sub-categories your business fits under.

You can choose to follow competitors' pages so you can keep up with what's working for them on Facebook. You can Like other pages as your business.

But setting up a Facebook page doesn't lend your business any credibility. Because it's so simple to set one up, anyone can do it, for any brand, organization, or company. And just having a Facebook page doesn't give your customers anywhere to learn more about your company.

What's on the page is what they'll see, and without a website, you won't have anywhere to direct the traffic you're picking up. You don't own your Facebook page. Think of it as renting real estate online.

Website

Creating a website isn't as simple as creating a Facebook page for your business, and it's more time-consuming. There are lots of free website options available, and most of those feature an editor that allows you to add text, photos, videos, and additional pages without needing any knowledge of coding.

On the plus side, having a website is like giving your business a home online. This is your web address, and it gives you a place to direct your customers and potential customers to for more information. This is a spot you actually own on the web, as opposed to “renting” a page from Facebook.

Your website's content has a better chance of ranking in search, and adding great content to your site boosts your online credibility while creating a trove of information your customers and users can consult anytime.

The final word

So what's the final word on this debate?

Reads: 1102 | Category: General | Source: TheHN : The Hosting News

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