Nov 11, 2008 : Macquarie Reduces Energy by 10%
📅 - Web hosting provider Macquarie Hosting (macquarietelecom.com/hosting) recently announced it has released preliminary data on the results of its Green IT Strategy, including the reduction of the company's overall data center energy consumption by more than 10 percent.
The company's Green IT Strategy (macquarietelecom.com/hosting/data_centre/green_data_centre_initiatives.htm) is designed to improve efficiency and reduce energy consumption in its data center.
After six months, the results, which were independently reviewed by The Frame Group's data center staff, revealed that despite experiencing a 30 percent increase in the number of customer managed servers, the data center saw a more than 10 percent drop in energy consumption. This amount is equivalent to more than 600 tonnes of CO2 emissions according to The Frame Group calculations.
The company's Green IT Strategy uses a combination of energy efficiencies across the multiple platforms used to support customers' applications. More specifically, it focuses on using energy-efficient servers and networking equipment, storage and solutions designed for managed virtualization, as well as implementing its redesigned best practice data center infrastructure.
"Macquarie Telecom's data center accounted for around 90 percent of our company power bill," says Aidan Tudehope, managing director of Hosting at Macquarie Telecom. "Our analysis showed that a large corporate data center can consume as much as forty times the energy of a typical Australian office housing 100 staff. Medium to large businesses looking to reduce their carbon footprint can make a significant impact by starting in the data center, rather than just switching off lights at the end of each day."
The company used a structured approach to monitoring, measuring and subsequently standardizing the appropriate technologies to maximize power and cooling efficiency within the data center, helping the company to reduce the data center cooling power load by 26 percent from this time six months ago.
Additionally, it also identified that in some areas, 80 percent of power consumption in the data center stems from 20 percent of users while storage accounted for as much as 30 to 40 percent of power consumption.
To learn more about Green IT, Macquarie Telecom recently commissioned research to assess which of Australia's medium and large businesses had green data center practices in place. Conducted in May 2008, the independent survey of more than 180 top Australian companies revealed that 73 percent of companies had not presented a business case that incorporated any Green IT factors, but 53 percent planned to do so in the next year.
Of those businesses who had green plans in place, the greatest obstacles were a lack of understanding and an absence of independent data on which IT vendors and technologies have what impact on energy consumption.
After six months of measurement and planning, Macquarie Telecom began its full implementation program in January 2008, strongly focusing on virtualization design and using a combination of energy efficient dual core and quad core servers, for customer managed environments.
As a result, managed virtual dedicated server implementations now make up more than 30 percent of total managed server implementations in the Macquarie Hosting data center, while the company used virtualization on servers, as well as across networking and storage technologies.
During the first six months of implementing its Green IT Stategy, Macquarie also discovered other key insights on green data center initiatives. These included the implementing of measurement equipment to establish benchmarks, making small changes first as they can have a significant impact, ensuring that only the cooling components of the data center are being cooled, replacing poorly sealed tiles to ensure cooled air is not escaping, and ensuring that the data center environment is not overcooled (no lower than 20 degrees Celsius).
Additionally, the company stresses the importance of using management tools to map which users or technologies are drawing the most power, virtualizing as much as you can, such as servers, storage, networking and firewalls, but be careful when virtualizing CPUs if uptime is important. and evaluating server and other equipment based purely on acquisition cost is a false economy.
As a division of Australian and Asia Pacific telecom Macquarie Telecom (macquarie.com.au), Macquarie Hosting provides fully managed hosting, SAN/NAS storage management, accredited security and comprehensive monitoring and management for organizations with mission critical website and online transaction requirements
In September, Macquarie Hosting launched the Software as a Service Incubator Sandpit for SaaS providers, designers, integrators and independent and enterprise developers.
The company's Green IT Strategy (macquarietelecom.com/hosting/data_centre/green_data_centre_initiatives.htm) is designed to improve efficiency and reduce energy consumption in its data center.
After six months, the results, which were independently reviewed by The Frame Group's data center staff, revealed that despite experiencing a 30 percent increase in the number of customer managed servers, the data center saw a more than 10 percent drop in energy consumption. This amount is equivalent to more than 600 tonnes of CO2 emissions according to The Frame Group calculations.
The company's Green IT Strategy uses a combination of energy efficiencies across the multiple platforms used to support customers' applications. More specifically, it focuses on using energy-efficient servers and networking equipment, storage and solutions designed for managed virtualization, as well as implementing its redesigned best practice data center infrastructure.
"Macquarie Telecom's data center accounted for around 90 percent of our company power bill," says Aidan Tudehope, managing director of Hosting at Macquarie Telecom. "Our analysis showed that a large corporate data center can consume as much as forty times the energy of a typical Australian office housing 100 staff. Medium to large businesses looking to reduce their carbon footprint can make a significant impact by starting in the data center, rather than just switching off lights at the end of each day."
The company used a structured approach to monitoring, measuring and subsequently standardizing the appropriate technologies to maximize power and cooling efficiency within the data center, helping the company to reduce the data center cooling power load by 26 percent from this time six months ago.
Additionally, it also identified that in some areas, 80 percent of power consumption in the data center stems from 20 percent of users while storage accounted for as much as 30 to 40 percent of power consumption.
To learn more about Green IT, Macquarie Telecom recently commissioned research to assess which of Australia's medium and large businesses had green data center practices in place. Conducted in May 2008, the independent survey of more than 180 top Australian companies revealed that 73 percent of companies had not presented a business case that incorporated any Green IT factors, but 53 percent planned to do so in the next year.
Of those businesses who had green plans in place, the greatest obstacles were a lack of understanding and an absence of independent data on which IT vendors and technologies have what impact on energy consumption.
After six months of measurement and planning, Macquarie Telecom began its full implementation program in January 2008, strongly focusing on virtualization design and using a combination of energy efficient dual core and quad core servers, for customer managed environments.
As a result, managed virtual dedicated server implementations now make up more than 30 percent of total managed server implementations in the Macquarie Hosting data center, while the company used virtualization on servers, as well as across networking and storage technologies.
During the first six months of implementing its Green IT Stategy, Macquarie also discovered other key insights on green data center initiatives. These included the implementing of measurement equipment to establish benchmarks, making small changes first as they can have a significant impact, ensuring that only the cooling components of the data center are being cooled, replacing poorly sealed tiles to ensure cooled air is not escaping, and ensuring that the data center environment is not overcooled (no lower than 20 degrees Celsius).
Additionally, the company stresses the importance of using management tools to map which users or technologies are drawing the most power, virtualizing as much as you can, such as servers, storage, networking and firewalls, but be careful when virtualizing CPUs if uptime is important. and evaluating server and other equipment based purely on acquisition cost is a false economy.
As a division of Australian and Asia Pacific telecom Macquarie Telecom (macquarie.com.au), Macquarie Hosting provides fully managed hosting, SAN/NAS storage management, accredited security and comprehensive monitoring and management for organizations with mission critical website and online transaction requirements
In September, Macquarie Hosting launched the Software as a Service Incubator Sandpit for SaaS providers, designers, integrators and independent and enterprise developers.
Reads: 1344 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source: http://www.thewhir.com/marketwatch/111108_Macquarie_Reduces_Energy_by_10.cfm
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