📅 - Procter & Gamble Co., a manufacturer and marketer of consumer products, announced today that it has selected divine, inc. (divine.com) to provide it with additional extended enterprise solutions.
Recognizing the value of divine's advanced branding initiatives, in work with leading P&G brands over the last two years, such as Tide.com and also in technology development based on P&G's standard platforms to leverage its global infrastructure, the company has labeled divine an agency of record. ?Naming divine to P&G's roster of preferred providers is great news for both organizations. It affords us the opportunity to partner with an interactive solutions provider that has strong capabilities in areas Procter & Gamble values: innovation, meaningful solutions, holistic marketing and global capability,? said Steve Kearney, Senior Purchases Manager, at Procter & Gamble. ?The divine team, led by Greg Westrick, has done outstanding work in fully understanding our businesses and identifying the areas in which interactive marketing can drive business results.?
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