Jan 29, 2003 : IBM Launches SMB Partner Initiative

📅 January 29, 2003 - Equipment maker and service provider IBM (IBM.com) announced on Wednesday that it has launched the IBM Small and Medium Business (SMB) Advantage initiative, designed to help the company's 90,000 business partners more effectively serve the growing SMB technology marketplace.

The initiative, to be formally introduced at PartnerWorld 2003 in New Orleans next month, consists of channel enablement activities, incentives, demand generation tools and teaming opportunities, provided under IBM's PartnerWorld program.
The company says it understands the unique and differing technology requirements of SMBs, and has invested in the development of products and services designed, priced and marketed specifically for these customers. Among the company's recent SMB offerings are: WebSphere Application Server Express; WebSphere Portal Express; a line of SMB eServer systems, including the new eServer iSeries integrated servers with on demand hosting services from IBM Global services.
"IBM is focused on delivering, via our Business Partners, the solutions and services SMB customers need to extend their marketplace leadership," said Marc Lautenbach, general manager of Global Small and Medium Business, IBM. "The new IBM Small and Medium Business Advantage initiative will make it easier for Business Partners to market to the largest growth segment in the IT marketplace. SMB customers are demanding complete solutions which cover hardware, software and services. Only IBM is packaging a set of incentives and channel enablement tools to support partners as they deliver these complete solutions."

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