Mar 3, 2003 : SMB Hosting Opportunity in Asia-Pacific

📅 March 3, 2003 - According to survey results released this week by research organization the Yankee Group (yankeegroup.com) the company sees a tremendous Web hosting opportunity for the small and medium-sized business segment in the Asia-Pacific region.

The survey, entitled ?Web-Hosting Perspectives of Asia-Pacific's Small and Medium Businesses,? focuses on SMBs' attitudes toward Web hosting providers and services, says Yankee Group, indicating most of all that SMBS in the area are unsure about their selection of a hosting provider.
"Service providers need to convince SMBs of the value of their offerings. The Web-hosting opportunity within the SMB segment in the Asia-Pacific region cannot be overstated," says Aditya Puri, Yankee Group Networked Business Strategies Asia-Pacific analyst. "It is imperative for hosting providers that want to participate in this segment to understand its nuances and recognize that generalizations or standardized approaches are untenable. Indeed, the upfront deployment of resources and the consistent and sustained effort necessary to understand and penetrate SMBs will yield returns."
According to the survey, says the Yankee Group, SMBs' awareness of their outsourcing options is growing, while most SMBs do not believe there is a key differentiator between specialized pure-play operators and more generalized operators.

Reads: 1958 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source: http://www.thewhir.com/marketwatch/smb030303.cfm
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