Mar 5, 2003 : SBC Updates Small Business Campaign

📅 March 5, 2003 - Data, voice and Internet services provider SBC Communications (sbc.com) announced on Monday that it has adopted a new approach in its small business service strategy, focusing on delivering enhanced customer service and support, fully customizable service options and discounted pricing to retain and gain customers in the competitive market.

The new strategy focuses on SBC Connections service offerings, designed to meet the telecommunications needs of smaller companies, ranging from one to 50 employees or more. The SBC Connections service allows small business customers to build their own bundles, choosing from local service, long distance, broadband options and Web hosting options.
According to SBC, small businesses can now benefit from the type of discounts typically offered only to larger businesses. Smaller companies can save up to 25 percent on average in comparison to standard ?a la carte? telecommunications prices, with discounts as high as 40 percent for some service options.
"Small business fuels the economic growth engine of our country, but it is also a sector with widely varying challenges and needs," said Ray Wilkins, president, SBC Marketing and Sales. "What every small business wants is the discounted pricing and personalized service that a Fortune 1000 company may receive, but at the same time, these companies also need to be in control - to choose the service options that best meet their specific, individual needs. SBC Connections offerings were designed with these priorities in mind."