Nov, 2003 : Digital River Hosts Targus E-commerce Site

📅 November 20, 2003 - Minnesota-based e-commerce provider Digital River (digitalriver.com) said today it has added Targus, Inc., a supplier of mobile computing accessories, to its client roster. Under the agreement, Digital River built and launched Targus' US and United Kingdom e-commerce Web sites. In addition, Digital River is providing Targus with Web hosting, order management, e-marketing and fraud prevention screening.

Digital River said the recently launched Web sites are designed to support Targus' online sales efforts.
"We selected Digital River because of its comprehensive outsourced e-commerce solution and its demonstrated industry leadership," said Brett M. Johnson, president of Targus. "We plan to leverage Digital River's e-marketing expertise to drive incremental sales as well as increase our market awareness domestically and internationally. Digital River's e-commerce expertise is critical for Targus' strategy to deliver a superior online shopping experience for our customers."
Targus is headquartered in Anaheim, California.
"Working with companies in the computer peripheral and accessory market, such as Targus, is a natural extension of our business - one which we believe will deepen the client relationships in our e-commerce network," said Joel Ronning, CEO of Digital River. "During the past decade, we have established a strong leadership position in the software market, serving tens of thousands of publishers and authors, and their customers. Targus has built a well-recognized, market-leading brand and is a key addition to our expanding list of clients. The company is in a strong position to capitalize on its name, create new marketing opportunities through an established e-commerce network and open new online revenue streams to meet its aggressive online business goals."