Feb, 2016 : Top Blogging Trends for 2016 & Their History
📅 - Have you started working on your 2016 blogging strategy yet? If you haven't started yet or you want to tweak it to make sure you are maximizing your efforts, a good place to start is by understanding what trends are going on this year. Learning about today's blogging trends and the history behind them is a great way to make sure you are keeping your efforts on trend in order to maximize their results.
When a New Year rolls around, it's a great time to up your game, revitalize areas that are slacking, or to do something better. From trying new ideas to starting new goals, take a look at the best ways you can revitalize your blog this year by learning about the 2016 blogging trends and the history behind them.
Why your blog is important
If you have never had a company blog or you aren't sure whether the blog is important enough to continue to maintain this year, it's important to look at why they started and how they've evolved. It may seem like another form of advertising and that it's not written to be anything serious or important, but blogging has evolved from this reputation. Early blogs may have been more frivolous but today, blogs have become an essential part of a company's online presence.
Use the start of this year to renew your efforts towards your blog. It's a great marketing strategy that can be done right online for free, but it's most effective when you follow current trends. Online readers expect a certain standard that modern blogging is striving for.
While the first blogs of 1994, which didn't reach popularity until the early 2000s, were more light-hearted, by the attacks of September 11th, blogging became more about political candidates expressing their opinions to the general public on these important issues. In addition, journalists would use them to report events and companies were using them to deal with the hardships behind the Great Recession and the housing marketing crash.
Today, blogging is more than a tool for updating the news or talking about major events; it's an everyday way for businesses to communicate with their customer base about what they do, what's going on in the industry, and general guides that make them stand out as an expert in the industry.
Who should be blogging?
Small businesses really need to get a blog started and it needs to have quality content. There once was a time when only major corporations were hiring a team of bloggers at a high cost, but today, small businesses can afford bloggers to write about the industry and make their website filled with great content.
You don't have to have a large budget to bring on a blogger; it's affordable for any sized company to run a blog and it pays off by bringing in new customers. It's now more important than ever to hire a blogger and to make sure they are providing you with quality content. Blogs are simpler than ever to start, run, maintain, and prioritize as long as you have a quality content writer.
The quality of content is important because it increases your site's website views, ranks you higher in the search engines, and makes you appear as an expert in the industry which gains your customer's trust level in your product or services. While there once was a time where corporations would pump out tons of content, today, this is a poor strategy. Having tons of mediocre content isn't going to bring page views and convert readers to customers; but regular quality content will.
As search engine algorithms get smarter, they will weed out poor content, blogs are using excessive keywords, and those that aren't providing high quality material. If you slow down your content production, improve the quality, and optimize it for search engines, you'll see success as a company website running a blog.
Word counts and titles
It's important to focus your blogs on great headlines and specific work cots. People are no longer providing 200 or 300 word blogs and expecting customers to love it; blogs are now averaging 900 words. In addition to larger blogs today, it's important that your headlines are great.
When people get on Google to search something, they typically ask Google a question and see what pops up on the search engines. If your headlines are similar to phrasing a question like on Jeopardy, you will probably come up higher on search rankings. People are searching for things like “which TV model is best?” and “what should I cook for dinner?”
Other important trends
It's also important to include images, videos or graphs to make your blog pop. People follow images well and when you can include a graphic to make your point, it will be easier for your blog readers to follow along. Include a motivating picture, a helpful video, or a graph to show the statistics you are discussing. It's also wise to plan out your blog posts to a set schedule in which you schedule out your posts so many times per week or month and at certain times of day.
There are tools to help you publish them at scheduled times and once you post them, you can update your social media accounts with the image or video your blog includes to motivate people to click and read more.
Lastly, make sure you are optimizing your blog to work on mobile devices as people are more likely to check out your blog on their phones rather than their laptops. Have the comments section up and running so that people can provide feedback and you can easily connect with your readers for further questions, feedback, or concerns that you can clarify.
When you want to improve your blog this year, make sure you stay on trend in order to see success. From engaging your audience in the comments section to including great visuals on your blog, make sure you consider what people are looking for this year. Your blog will stay on par if you follow these trending tips that have evolved over the years of blogging.
When a New Year rolls around, it's a great time to up your game, revitalize areas that are slacking, or to do something better. From trying new ideas to starting new goals, take a look at the best ways you can revitalize your blog this year by learning about the 2016 blogging trends and the history behind them.
Why your blog is important
If you have never had a company blog or you aren't sure whether the blog is important enough to continue to maintain this year, it's important to look at why they started and how they've evolved. It may seem like another form of advertising and that it's not written to be anything serious or important, but blogging has evolved from this reputation. Early blogs may have been more frivolous but today, blogs have become an essential part of a company's online presence.
Use the start of this year to renew your efforts towards your blog. It's a great marketing strategy that can be done right online for free, but it's most effective when you follow current trends. Online readers expect a certain standard that modern blogging is striving for.
While the first blogs of 1994, which didn't reach popularity until the early 2000s, were more light-hearted, by the attacks of September 11th, blogging became more about political candidates expressing their opinions to the general public on these important issues. In addition, journalists would use them to report events and companies were using them to deal with the hardships behind the Great Recession and the housing marketing crash.
Today, blogging is more than a tool for updating the news or talking about major events; it's an everyday way for businesses to communicate with their customer base about what they do, what's going on in the industry, and general guides that make them stand out as an expert in the industry.
Who should be blogging?
Small businesses really need to get a blog started and it needs to have quality content. There once was a time when only major corporations were hiring a team of bloggers at a high cost, but today, small businesses can afford bloggers to write about the industry and make their website filled with great content.
You don't have to have a large budget to bring on a blogger; it's affordable for any sized company to run a blog and it pays off by bringing in new customers. It's now more important than ever to hire a blogger and to make sure they are providing you with quality content. Blogs are simpler than ever to start, run, maintain, and prioritize as long as you have a quality content writer.
The quality of content is important because it increases your site's website views, ranks you higher in the search engines, and makes you appear as an expert in the industry which gains your customer's trust level in your product or services. While there once was a time where corporations would pump out tons of content, today, this is a poor strategy. Having tons of mediocre content isn't going to bring page views and convert readers to customers; but regular quality content will.
As search engine algorithms get smarter, they will weed out poor content, blogs are using excessive keywords, and those that aren't providing high quality material. If you slow down your content production, improve the quality, and optimize it for search engines, you'll see success as a company website running a blog.
Word counts and titles
It's important to focus your blogs on great headlines and specific work cots. People are no longer providing 200 or 300 word blogs and expecting customers to love it; blogs are now averaging 900 words. In addition to larger blogs today, it's important that your headlines are great.
When people get on Google to search something, they typically ask Google a question and see what pops up on the search engines. If your headlines are similar to phrasing a question like on Jeopardy, you will probably come up higher on search rankings. People are searching for things like “which TV model is best?” and “what should I cook for dinner?”
Other important trends
It's also important to include images, videos or graphs to make your blog pop. People follow images well and when you can include a graphic to make your point, it will be easier for your blog readers to follow along. Include a motivating picture, a helpful video, or a graph to show the statistics you are discussing. It's also wise to plan out your blog posts to a set schedule in which you schedule out your posts so many times per week or month and at certain times of day.
There are tools to help you publish them at scheduled times and once you post them, you can update your social media accounts with the image or video your blog includes to motivate people to click and read more.
Lastly, make sure you are optimizing your blog to work on mobile devices as people are more likely to check out your blog on their phones rather than their laptops. Have the comments section up and running so that people can provide feedback and you can easily connect with your readers for further questions, feedback, or concerns that you can clarify.
When you want to improve your blog this year, make sure you stay on trend in order to see success. From engaging your audience in the comments section to including great visuals on your blog, make sure you consider what people are looking for this year. Your blog will stay on par if you follow these trending tips that have evolved over the years of blogging.
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