Nov, 2001 : Sony Entertainment Uses Digital Island's 2Way Services

📅 November 14, 2001 - Digital Island, Inc. (digitalisland.com) announced yesterday a service agreement with Sony Music Entertainment (sonymusic.com) to provide 2Way Web Services for the company's artist and label websites. SME is usingDigital Island's 2Deliver services, which include audio and video streamingmedia services to stream audio clips and music videos in RealAudio,QuickTime and Windows Media Audio formats on its promotional websites in theUnited States, Canada, Europe, and Latin America.

Digital Island's 2Deliver services provide high-quality broadcasts thatminimize lag time and buffering by streaming content from servers closest toInternet users at the edge of the network. Web queries are seamlesslydirected to the optimal server nearby through Digital Island's patentedFootprint Service Enabled Technology, which uses best distributor selectionto significantly increase the reliability and performance. In addition,2Deliver services ensure scalability so that SME can manage traffic spikesduring new album releases and online promotions.
"Digital Island is continuing to expand its presence in themedia-and-entertainment industry, helping Sony Music Entertainment providedependable, high quality streaming audio and video on its many Web sites,"said Adam Cohen, chief media officer, Digital Island. "Digital Island's 2WayWeb Services' global reach and robust performance ensure that music fanshave a consistent experience every time they visit a sonymusic.com site."
"Digital Island's 2Deliver technology allows Sony Music Entertainment todeliver high quality audio and video efficiently in multiple formats inresponse to demand for music from our artists' many fans worldwide," said J.David Waldman, vice president, new technology and business development, SonyMusic Entertainment. "It delivers the music people want, in the format theychoose, quickly and easily."

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