Nov, 2001 : Sportsline Selects Digital Island's 2Way Services


📅 - As the National Football League season heats up, so does performance on the popular sports portal, SportsLine.com, where more than 10 million customers visit each month to get scores, news updates, buy sporting goods and play fantasy sports games. SportsLine.com, Inc. has selected 2Way Web Services from Digital Island, Inc. (digitalisland.com) to help boost performance and reduce the cost of delivering content on its network of sport sites, including CBS SportsLine.com, NFL.com, PGATOUR.com, Golfweb.com and Vegas Insider.com.

The SportsLine.com Branded Network ranked number one in unique visitors forthe third straight month within Jupiter Media Metrix' Sports Category forOct. 2001. SportsLine.com turned to Digital Island to provide its users withthe best performance possible and as a way to handle peaks in traffic. WithDigital Island's 2Way Web Services, SportsLine.com has improved theperformance of transaction processing and delivery of its sports content,allowing for longer user sessions and more repeat-customer visits.
A key component of SportsLine.com's 2Way Web Services design is DigitalIsland's 2Deliver services, which lower the costs of delivering content onthe Web by distributing content throughout the Internet and serving requestsfrom the optimal server for the end user. The 2Deliver services also handleflash crowds. For example, on the third Sunday of the NFL season,SportsLine.com served a single-day traffic record 146 million page viewsover Digital Island's infrastructure. That means Digital Island deliveredapproximately 22,000 images per second.
"Having the fastest, most reliable site for our users is extremely importantto us, and Digital Island's 2Way Web Services not only help us delivercontent faster, it's also an ideal solution for us to cost-effectivelymanage the high volume of daily transactions on our site," said DanLeichtenschlag, president of operations and chief technology officer,SportsLine.com. "As SportsLine.com's Web operation expands and customer basegrows, Digital Island is able to increasingly distribute our content andtransaction capabilities across its global infrastructure, enabling us tosupport more customers for less and provide the best service possible."
2Deliver services reduce the cost of delivering content and improve the enduser's experience with content. 2Deliver leverages both centralized anddistributed edge computing resources to ensure companies deliver acompelling online experience by improving speed, enhancing the quality ofmultimedia applications, expanding coverage, augmenting capacity on anas-needed basis and providing control in the form of identifying andflagging content, in a secure setting.
The underlying technology components of Digital Island's 2Way Web Servicesinclude Footprint Service Enabled Technology, which features a number oftechnology components including transport, traffic management, contentmanagement, control systems and peering systems.

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