Sep, 2002 : IBM Targets Mid-Market Through Alliances

📅 September 26, 2002 - Global service provider IBM (IBM.com) said on Thursday that it has signed two new strategic alliance partnerships, bringing the company's total portfolio of partnerships focused on the mid-market space to more than 30.

IBM says it signed separate agreements with Dallas-based Clear Technologies and Alpharetta, GA-based MAPICS Inc., agreeing to jointly offer the company's respective solutions to mid-market customers, with both companies delivering their solutions on IBM hardware and software platforms.
According to IBM, analysts expect an IT services opportunity of $150 billion in the mid-market space. IBM says it is aggressively partnering with proven mid-market technology providers in an effort to better serve the budding market.
"These alliances are the latest example of our efforts to build the industry's most valuable network of solution providers serving mid-market customers," says Hoon-Meng Ong, vice president of Marketing, Global Small and Medium Business, IBM. "Customers are turning to our partners to serve their e-business technology needs more and more."
Through the Clear Technologies deal, IBM will jointly deliver Web-based customer loyalty solutions using Clear's C2 CRM software. And through the MAPICS Inc. alliance, IBM will jointly deliver solutions for integrating business functions and improving collaboration between suppliers and customers.

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