Jan, 2003 : Reader's Digest Expands Digex Relationship

📅 January 13, 2003 - Managed Web and application hosting services provider Digex Incorporated (digex.com) announced on Monday that The Reader's Digest Association Inc. has chosen Digex to support the site for the new official Reader's Digest diet, ChangeOne.com.

Launching in January 2003, ChangeOne.com provides members with an online healthy eating program, recipes, up-to-date news and advice from food and fitness experts and a custom-designed program based on personal goals and food preferences. Members can track their diet for success online, while connecting with other members to provide encouragement and support.
"ChangeOne: The Breakthrough 12-Week Eating Plan: Lose Weight Simply, Safely and Forever," co-authored by Reader's Digest health editor John Hastings and former American Dietetic Association spokesperson Mindy Herman, was released on December 28, 2002, to 10,000 stores in the US to coincide with and promote ChangeOne.com.
Digex says it will manage the entire ChangeOne.com Web site on a platform built from a multi-server Unix environment with a SQL Server 200 database and ATG Commerce.
"Having a longstanding relationship with Digex, they understand our business and our needs. With Digex's hosting solutions, we can offload some of the difficult and mundane IT functions, focusing our energy and resources on reaching Reader's Digest customers," says Rich Williams, manager of the Internet Systems group at Reader's Digest. "Therefore, we felt that building on our existing environment at Digex would be the most efficient way to launch our latest online initiative, ChangeOne.com."

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