📅 - Internet advertising network MIVA (miva.com) announced on Wednesday the US and UK launch of The MIVA Precision Network, a vertical pay-per-click network designed to enhance targeting and in turn drive higher value leads for MIVA advertisers.
The new MIVA Precision Network, which is currently in beta, will operate alongside MIVA's existing Core Network. MIVA says its Core Network will continue to offer broad distribution and deliver leads to advertisers across all sectors, while MIVA's Precision Network will offer narrower distribution and deliver only vertical specific leads.
The MIVA Precision Network will span 18 sectors in the US including adult, apparel, dating, electronics, real estate, technology and travel. In the UK the Network will initially span five sectors including automotive, health and beauty, finance, gambling and recruitment.
"As the pay-per-click market continues to mature, we believe there will be increasing demand amongst advertisers for both horizontal and vertical networks," says Peter Corrao, CEO of MIVA. "The MIVA Precision Network has been developed to give our advertisers additional choice and flexibility depending on the specific objectives of their pay-per-click campaigns. The new network is designed to provide lower volume, higher value leads to advertisers, while our core network will continue to provide a higher volume of leads at a lower cost."
MIVA also recently announced the launch of MIVA Monetization Center, a product that enables Web publishers to tap into new revenue streams.
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