Digital Island Introduces 2Way for Media Management and Commerce

📅 December 11, 2001 - Digital Island, Inc. (digitalisland.com), announced today the launch of a suite of new 2Way Web Services for Media Management andCommerce, which add new functionality to help companies manage and deliverfrom digital media content delivered over the Internet. An integratedstreaming media services platform, the 2Way Web Services for MediaManagement and Commerce incorporate four new services within the 2Transactand 2Manage families.

The new services include: 2Transact Digital Rights Management, 2TransactDigital Media Commerce, 2Manage Content Management and 2Manage GeographicIntelligence services. Through a secure Web-based interface, DigitalIsland's Media Management and Commerce services enable companies to uploadand index streaming media files and rich content, encrypt copyrightedmaterial and add geographic distribution rules. In addition, the servicesenable online transactions to be processed and revenue to be generated froma range of licensing models, including pay-per- view, pay-per-download andsubscription-based services.
Virgin Records America selected Media Management and Commerce services todrive new revenue streams and target millions of customers with new productand service offerings including the delivery of online music videos forLenny Kravitz and Mick Jagger. Virgin Records is using Digital Island's 2WayWeb Services for Media Management and Commerce in a new promotion withRoxio, Inc., a digital media company, that allows consumers to download andburn onto CDs the latest music video of the single "Dig In" from the LennyKravitz album Lenny, and to deliver the new online video for the "God GaveMe Everything" single from Mick Jagger.
"In our search for new revenue streams, video downloads could be a winner,"said Ty Braswell, vice president of new media, Virgin Records America."Digital Island has been an invaluable partner in our different experimentsto determine the profile of the online music fan."
According to Jupiter Media Metrix, online music spending in the UnitedStates is expected to grow to $6.2 billion in 2006 from $1 billion thisyear. Nielsen NetRatings estimates online retail customers will spend $1.7billion on music and video this holiday season.
"As the industry's first integrated media management platform, these newservices allow companies to drive revenue from its entertainment content byincreasing online transactions, reducing operational costs and ensuring anexcellent viewing and listening experience worldwide," said Adam Cohen,chief media officer, Digital Island. "Integrating media management ande-commerce services will vastly reduce the time it takes media andentertainment companies to turn content into currency."
Digital Island's 2Way Web Services for Media Management and Commerce alsotarget e-learning and corporate communications needs. Customers can set up,manage and deliver company-wide Webcasts for product demonstrations,technical skills training and health and safety practices over DigitalIsland's content delivery network.
Digital Island's 2Way Web Services are modular service components that canbe assembled in a variety of ways to support e-business applications. Thenew 2Way Web Services for Media Management and Commerce include thefollowing new services:
2Transact Digital Rights Management Services provide encryption andanti-piracy technologies to protect the licenses and copyrights of mediafiles. Digital Island's DRM services support Microsoft's Windows MediaRights manager Version 7.0.2Transact Digital Media Commerce Services provide an e-commerceplatform to securely process online transactions for media and entertainmentcontent. The service includes end-user authentication, credit cardverification, payment clearing, subscriber tracking and management.2Manage Content Management Services allow customers to upload,organize and administer content prior to distribution. Content providers candesign Web pages and customize media players, as well as edit, add or deletecontent from the system.2Manage Geographic Intelligence Services allow content providers toadd rules for distributing content around the world and restrict access tocopyrighted content down to the metropolitan level.