Mar 1, 2005 : Web Host C I Host Sponsors Poker Pro

📅 March 1, 2005 - Web hosting provider C I Host (cihost.com -> hostinger.com) announced last week that it would sponsor professional poker player Dutch Boyd during his competition on the poker circuit.

Boyd, who will wear C I Host's orange logo on his attire, will make his first sponsorship appearance at a tournament held at Harrah's Rincon Casino in San Diego, California from February 27 to March 2. The coverage is expected to draw over a million viewers, C I host said.
C I Host has developed a reputation for its unusual marketing tactics. In April 2003, the company contracted Jim Nelson to tattoo the C I Host logo on the back of his head. And last year, C I Host offered to pay $10,000 to any player or fan captured in the television news coverage of the fight between fans and players at an NBA game in Detroit, if they tattooed the company's logo on their fist. The company also offered to pay $10,000 to any professional athlete that tattooed the company's logo on their bicep and tested steroid-free.
"C I Host invented the tattoo advertisement craze, and naturally, some folks thought we weren't playing with a full deck. However, the guerilla medium is everywhere - all over the news. Now, we'll try our hand in poker," says Faulkner.

Reads: 1853 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source: http://www.thewhir.com/marketwatch/cih030105.cfm

Company: C I Host [cihost.com -> hostinger.com]

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