Jun 20, 2006 : Dotster Launches Local Site Promotion

📅 June 20, 2006 - Domain registrar and Web hosting provider Dotster (dotster.com ) announced on Tuesday it has launched a new tool entitled Local Site Promotion, providing one source for small businesses and merchants to register their Web sites with all search engines and increase traffic from local consumers.
Local Site Promotion enables businesses to target online consumers who are searching for products and services in specific geographic locations including metropolitan regions, cities and even specific neighborhoods. The tool features an intelligent keyword optimization tool that supplements a business' list of keywords with over 5,000 related words, based on the business classification and geographic location. It works to optimize words that are working for each individual business, enhancing the campaign to find the best results. "With more consumers using the Internet as a shopping resource than ever before, Local Site Promotion provides the ideal vehicle to connect businesses to local customers," says George DeCarlo, VP of marketing for Dotster. "Local Site Promotion provides an ideal win-win situation, as the consumer is easily able to find locally the type of products or services they are looking for and provides small businesses with an entire platform of potential new customers, right in their backyard."

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Company: Dotster

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