Blogging for Business? Don’t Skip These 5 Post Types, According [...]

Blogging for Business? Don’t Skip These 5 Post Types, According to Conversational

📅 June 15, 2016 - If you're blogging for business rather than personal reasons, coming up with blog post topics week after week can be a challenge. Business blogs have to stick within certain niches, making it harder to find good topics to write about after a while.

But Conversational proposes that if you include plenty of the following 5 types of blog posts on your business blog, you'll be able to convert more visitors into customers. That's because each of the 5 stages of the buying process corresponds with these 5 blog post types.

Keep reading for a summary of those blog post types, but if you're serious about converting more visitors on your website, read the full article about creating content for each stage of the buying process below.

Read the full article here: How to Create Content for Each Stage of the Buying Process
5 Types of Posts Every Business Blog Needs
1. The basics

Write blog posts that answer the most basic questions about your product or service: Who, what, when, where, why, and how?

2. This vs. that

Write blog posts that compare products/features, or list some pros and cons of your services

3. Details and uses

Write posts that make it clear what benefits users can expect to get from using your product.

4. FAQs

Customers ready to make a purchase may want to read up on the frequently asked questions about your product first.

5. Troubleshooting

Those who have made a purchase already may need additional, follow-up information

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