Mar 4, 2009 : AISO Unveils Eco Marketing Initiative logo📅 - The first completely solar-powered web hosting company, (, has launched a new website, logo and brand identity with the announcement of its "Total Eco Web Server" initiative, symbolizing its commitment to having a complete environmentally friendly hosting ecosystem.

"This new look reflects the values that has been known for in the business community, while also representing our new strategic direction for a complete environmentally-friendly hosting solution," chief technology officer Phil Nail said in a statement. offers Linux and Windows-based shared hosting as well as reseller and dedicated hosting. Its customers include the Discovery Channel and the Indianapolis Zoo.

Located in Romoland, California, where the annual precipitation is a minimal 13 inches and the sun is out over 70 percent of the year, has been able to completely power its office and servers through on-site solar power, however, according to the company's Wednesday announcement, it has added water recycling and virtualization technologies to make its facilities even more environmentally sound.

For less than a month, has been able to use recycled rain water to cool its data center, having added four 2,500 gallon water tanks behind the data center to harvest rain and nightly condensation. Special air units from Coolerado ( use this recycled rain water to cool the hot desert air down to 67 degrees using less than 600 watts of power.

Since being installed 20 days ago, has already harvested 6,000 gallons of rainwater and the company has plans to add four more tanks to up its capacity to more than 20,000 gallons. The water collected will also be used for landscaping.

San Francisco advertising firm Thunk ( helped re-brand its image as an all-around green hosting provider.

"Solar web hosting is not a novelty, this is serious," Thunk founder James Tucker said in a statement. "There is no excuse for companies to use data centers and hosting providers that have old infrastructures and antiquated models with fancy websites that brag about buying energy credits.... I discovered this working on are-brand for a large data center company and was inspired to shift my clients, company and mission to use alternative energy for web hosting." also uses LED lighting, solar tubes, thin servers and green techniques to give the facility more capacity without having a large physical footprint housing hundreds of servers and cages. The dedicated servers offer high availability and are extremely scalable. All data resides on fiber drives and all data is backed up hourly. The servers utilize NetApp for the data storage and VMware to maximum server uptime. This same solution is used by 95 percent of all Fortune 500 companies.

Nail said that beyond just being environmentally friendly, also offers service, reliability, uptime, and customer service, all the traditional demands of web hosting customers, however, he does believe that this new branding initiative will not only will attract new customers because of its niche, but it will also make expansion easier.

"The IT industry is not a glamorous world but we believe our way is how data should move through the Internet," Nail said. "It's logical and environmental, and that thinking has helped give us exposure. We are in a sweet spot right now because our infrastructure is built on solar panels so the more energy we can get out of 120 panels the easier it will be to scale - and we plan to scale. All it takes is another 120 panels and more efficient technologies and we keep staying ahead of the demands for data." Reads: 2047 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source:


Want to add a website news or press release ? Just do it, it's free! Use add web hosting news!

Related news

📅 - True Green Hosting vs. Carbon Offsetting - Have you decided to go “green” this year by choosing a web host that claims to be eco-friendly? It sounds like a great resolution for the New Year, but the issue is that some web hosting companies are confusing clients in what they are really offering. It's tricky enough to pick a web host, but when you've decided to go with one that is supposed to be green too, you should know what that really entails.

Rather than just assuming this web hosting company you've carefully selected for their green initiative is really making a difference in their eco-friendliness, it's important to look at the difference between 100% eco-friendly and offering true green hosting.

The differences lie in how ...
📅 - The webhost industry: week review - As far as picking the "big news" goes, this week made it easy. Parallels announced the new major release of its control panel software, along with the accompanying billing solution. And as far as trends go, there was a long list of "green" hosting announcements this week. On Tuesday, Parallels announced that it had officially released Parallels Plesk Panel version 9, following several months of open beta. The product was introduced officially to partners and resellers back in November, but has since been released for sale universally. The new version includes a list of about five major new features, which was discussed in detail during an interview with service ...
📅 - AISO.Net Implements Sourcefire 3D - Adding premium security to its environmentally friendly hosting, solar-powered web host Affordable Internet Services Online ( is now using Sourcefire 3D System to defend its systems and customers against potential threats. According to a Monday announcement by threat management system provider Sourcefire (, its 3D System to protect AISO.Net's virtualized data center and customer web sites from attack. The Sourcefire 3D System is an intelligent, dynamic network security solution, which adapts to real-time threats and changes, before, during, and after an attack."The 3D System provides AISO.Net with the power, flexibility and ...
📅 - Web Host AISO Builds Green Data Center - Web host provider AISO.Net ( announced on Wednesday it has built a new environmentally friendly data center in Romoland, California. The data center took six months to build, and is completely solar powered through the use of over 120 ground mounted solar panels. AISO.Net has been using solar panels since 2002 to power its data center, but wanted to redesign the data center to help fight pollution and preserve natural resources. The building also includes solar tubes, drawing in natural light from the outside. Each tube replaces 300 watts worth of electric lamps for 5 hours a day, 5 days a week.The interior was built using steel studs and contains ...
📅 - AISO Among Top 50 Green Companies - Web hosting provider AISO.Net ( announced on Wednesday it has been selected by Inc. Magazine ( as one of the Top 50 Green Companies in the United States. Based in Romoland, California, AISO.Net says it is California's first solar-powered hosting company and has been providing environmentally friendly Web hosting services since 1997. Using solar panels to power its data center and network, AISO.Net hosts Web sites and dedicated servers both in and outside the US. AISO.Net says it is the only true 100 percent solar powered data center that does not use green energy credits."The Green 50 award is well timed as we migrate all of our physical ...