Sep 12, 2008 : WireIE Offers IT Carbon Offsets

📅 September 12, 2008 - Telecommunication solutions provider WireIE Holdings International (wireie.com) has partnered with carbon offset provider Carbonzero (carbonzero.ca) to help Canadian IT firms reduce carbon emissions by monitoring and selling carbon offsets.


According to Friday announcement by WireIE, which provides carbon-reduction education and solutions to the communications industry, will be partnering with Toronto-based Carbonzero to allow corporations to buy carbon offsets to neutralize unavoidable greenhouse gas emissions.

Investment in Carbonzero offsets contribute to projects that reduce carbon emissions, according to the company. These projects either replace fossil fuels with renewable energy sources such as wind or solar, or otherwise reduce fossil fuel emissions altogether.

"This alliance allows telecoms to realize a significant financial benefit, while reducing emissions," WireIE President and chief executive officer Robert Barlow. "WireIE's technology will bring a regular stream of offset inventory to Carbonzero to sell, and give telecoms the tools for quantifying, managing, and reducing their greenhouse gases," said Kate Holloway, CEO of Carbonzero.

WireIE, based in a Toronto suburb, is involved in finding energy-efficient solutions for companies to shift away from traditional technologies, but will rely on Carbonzero offsets when no solution is possible.

However, some environmentalists contend that carbon offsets merely allow companies to write a cheque to market itself as "Green," because carbon offsets often lack clear standards or assurance they are reducing carbon. As a third-party, Carbonzero's participation adds some validity to carbon offsets. Carbonzero has also provides energy and pollution management services, and has helped set the industry standards for measuring emissions since 2006.

In April, managed hosting provider Logicworks (logicworks.net) launched its carbon offset program through independent offset retailer TerraPass (terrapass.com).

Companies like ThinkHost (thinkhost.com 👉 Total Reviews: 18
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