Nov, 2001 : Reef Introduces Newest Version of E-Business Solution

📅 November 2, 2001 - Reef (reef.com), a global provider of Internet software applications for the management of e-business recently unveiled Reef QuickStart 2.0, the newest version of its popular QuickStart suite of e-business solutions for small and medium-sized business, based on Reef's InternetWare enterprise software.

The Reef QuickStart product line, comprised of QuickStart Website,QuickStart Intranet and QuickStart Extranet, was launched earlier this yearand was enthusiastically embraced by smaller businesses looking foraffordable, pre-packaged solutions for the creation and deployment ofdynamic, content-rich websites, intranets and extranets. With its aggressivenew pricing and easier-to-use functionality, Reef QuickStart 2.0 willfurther level the IT playing field for all companies, enabling even thesmallest firms to access Reef's enterprise-class technology at a priceguaranteed to deliver the fastest return on their e-project investments.
Smaller businesses often lack the in-house technical skills needed todesign, implement and maintain their e-business solutions. QuickStart 2.0has been entirely redesigned to eliminate these IT barriers so that evennon-technical users can design and launch their own dynamic Web sites,extranets and intranets in record time. The entire site structure,navigation, user rights management, and workflow are pre-configured for eachQuickStart module, with users required only to add their own content andgraphical elements.
"Reef is one of the first software companies to offer an enterprise-classe-business solution for small to medium-sized companies that delivers arapid return on their investment," stated Juergen Obermann, vice presidentof worldwide sales and marketing at Reef.
The privately-held, venture-backed company is a leading global Internetsoftware company that provides an open, integrated, software-basedfoundation for managing dynamic e-business. Companies of all sizes use ReefInternetWare to embrace continuous change and maximize e-businessefficiencies by empowering non-technical business professionals to directlymanage online content, commerce, community services, and business processcoordination using a standard Web browser. TIME Digital Europe recognizedpresident, CEO and co-founder Philippe Brawerman as Europe's mostinfluential high technology entrepreneur of 2000. TIME Magazine also rankedReef as one of Europe's Hottest Technology Firms for two consecutive years.
"With the latest version of QuickStart, we're enabling companies to taketheir e-projects to market faster, with less risk, by providing them withadvanced enterprise technology at an extremely affordable price. As always,we've worked hard to make our new QuickStart products easy to learn and use,so that all companies can create, deploy and manage content for their Websites, intranets or extranets-regardless of their size or level of technicalexpertise."
The completely new, highly intuitive user interface in QuickStart 2.0streamlines the addition of customized content through the use ofpre-configured page templates and layouts that let users create andinstantly preview their pages before they are published. Unlike the staticWeb authoring tools offered by competitors, customized content created withQuickStart 2.0 can be changed and updated instantaneously thanks to thedynamic functionality of QuickStart's database-driven authoring tools.
Another design feature to debut in QuickStart 2.0 is a consolidatedAdministration Page, which enables companies to view and manage their entireWeb site, intranet or extranet from a single screen. This cutting-edgetechnology, previously available only in select, high-end e-businesssolutions, further strengthens Reef's commitment to providing smaller firmswith enterprise-class functionality that is both user-friendly andaffordable. The ability to monitor content and uptime status of an entiresite from QuickStart's new Administration Page is also a huge plus fornon-technical business users, who can streamline the development anddeployment of their e-projects while virtually eliminating the chances forerror before, during and after project implementation.
QuickStart 2.0 will be sold exclusively through Reef's value-addeddistributors and resellers in the United States. By working through itschannel partners, Reef will help meet growing demand in the U.S. amongsmaller businesses for competitively-priced e-business solutions withenterprise-class features that deliver a rapid return on investment. Thanksto the dramatically lower price of QuickStart 2.0, Reef channel partnerswill now be able to offer their clients the hardware and value-addedservices they frequently want but cannot afford, such as Web hosting, ITconsulting or graphics design services. The ability to deliver value-addedservices and faster implementations with QuickStart 2.0 will help Reefpartners maximize revenues and strengthen relationships with their small tomid-sized clients.
Reef QuickStart 2.0 starts at $13,000 and is available immediately. The listprice is based on a shared hosted environment, with a dedicated hostedenvironment also available. All Reef QuickStart modules will be soldexclusively through Reef's value-added resellers and distributors.