Jan, 2002 : Digital Island to Stream Auto Show News for MSN

📅 January 3, 2002 - Digital Island (digitalisland.com), today announced that it is providing 2Way Web Services to deliver video news from four North American International Auto Shows to MSN visitors in Europe, the Middle East and Africa, across all MSN Carview Web sites in the region. Digital Island's 2Deliver services will provide on-demand streaming of video coverage of new car releases and auto news from four auto shows in 2002. The first event, the Detroit NAIAS Auto Show, opens Saturday, Jan. 5, 2002.

MSN Carview will leverage Digital Island's 2Deliver global streaming medianetwork to lower the cost of delivering content and improve the performanceand reliability of video downloads. MSN Carview is the internationaldivision of Microsoft's Carpoint Inc. Carpoint Inc. operates the popularnetwork of auto Web sites across five continents, including carpoint.com inthe US and carview.co.uk in the United Kingdom. The MSN Carview Web sitesprovide auto news, car buying and ownership services in 12 languages for upto two million unique users per month from 15 countries in Europe, theMiddle East and Africa through the MSN portal.
"Consumers have embraced the Web for making their car buying decisions,while the enthusiasts are demanding the opportunity to see the latest modelsas soon as they become available," said Omer Khan, group program manager,MSN Carview EMEA. "By providing the best quality video coverage from theworld's top auto shows on the Internet, we can help users make decisions andeasily access information on the latest automobiles."
Digital Island's 2Deliver services lower the cost of providing on demandstreaming video, while improving performance by placing the video at theedges of the Internet, close to the end user. Digital Island's patentedFootprint Service Enabling Technology monitors the demand on individualservers housing the videos, along with the conditions of the Internet, tosend users on a more efficient path to the server able to meet theirrequest. Costs are lowered through reduced communications routes and lowercapacity requirements.
"MSN Carview places great importance on the value of digital video indeveloping an attractive service for a highly targeted and sought afteraudience," said Adam Cohen, chief media officer, Digital Island. "To upholdthe quality of the MSN brand, we must meet these consumers' expectations byproviding a fast and reliable experience each time they visit a MSN Carviewsite. The global reach of Digital Island's 2Way Web Services and robustperformance helps MSN Carview provide dependable, high-quality streamingaudio and video on its many Web sites."

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