Jan, 2002 : Granada Sky Taps Ebone for Streaming Media
📅 - Granada Sky Broadcasting (gsb.co.uk), a UK satellite, cableand digital broadcasting company, is using Ebone's (ebone.com) streaming media service to provide video and audio content, initially for its motoringand lifestyle website Men and Motors (menandmotors.co.uk). This is the firsttime GSB has delivered streaming content over the Internet. A key part ofthe service provided by Ebone is a Web-reporting tool that is helping GSBimprove customer service by providing detailed information on service use.
According to Forrester Research B.V, in the last few years Internetstreaming and broadcasting markets have seen tremendous growth. Content isexpected to be the main driver for mass-market penetration from 2003.Research organisation Jupiter MMXI predicts that the number of Europeanbroadband households will double in 2002, with the UK and Italy seeing athreefold increase.
"We wanted to digitise and stream our programmes over the Internet, but tostart the process we needed a provider with the experience, expertise andguaranteed service reliability that Ebone has demonstrated in streamingmedia. Critical for us is the sophisticated reporting mechanism that Eboneprovides. This gives us essential audience information such as location,what services and features they use, site navigation and return visits,which enables us to continually develop and deliver the best possibleservice to our users," said Adrian Sill, Web site manager, Granada Sky.
"The broadcast industry is on the brink of revolution which will deliver awealth of new and varied content to consumers in the workplace and at home,"said Ina Pontoppidan, Ebone's vice president, strategic sales development,media. "But its success hangs upon the provision of effective broadbandtechnology and streaming media services. With customers such as GSB andother blue chip organisations, Ebone is one of the few players with theexperience to bring solutions to the market."
GSB has three cable and satellite television channels - Breeze, Granada Plusand Men and Motors - all of which have complimentary Web sites. For Men andMotors, this offers exclusive content not seen before on the channel usingstreaming services. Ebone enables GSB to provide its customers with anon-demand streaming service (100 concurrent streams) for the Men and Motorsprogramming content. Clips from the channel are available at a variety ofInternet connection speeds for users of the site.
Men and Motors is a streaming media-enabled website aimed at car, bike andlifestyle enthusiasts. The site offers news and reviews on the latestmodels, cars for sale, features and downloads such as wallpapers,screensavers and an e-card service. Other lifestyle sections compriseregular news and interviews, plus a registration-based "members only" areafeaturing behind-the-scenes streaming samples.
According to Forrester Research B.V, in the last few years Internetstreaming and broadcasting markets have seen tremendous growth. Content isexpected to be the main driver for mass-market penetration from 2003.Research organisation Jupiter MMXI predicts that the number of Europeanbroadband households will double in 2002, with the UK and Italy seeing athreefold increase.
"We wanted to digitise and stream our programmes over the Internet, but tostart the process we needed a provider with the experience, expertise andguaranteed service reliability that Ebone has demonstrated in streamingmedia. Critical for us is the sophisticated reporting mechanism that Eboneprovides. This gives us essential audience information such as location,what services and features they use, site navigation and return visits,which enables us to continually develop and deliver the best possibleservice to our users," said Adrian Sill, Web site manager, Granada Sky.
"The broadcast industry is on the brink of revolution which will deliver awealth of new and varied content to consumers in the workplace and at home,"said Ina Pontoppidan, Ebone's vice president, strategic sales development,media. "But its success hangs upon the provision of effective broadbandtechnology and streaming media services. With customers such as GSB andother blue chip organisations, Ebone is one of the few players with theexperience to bring solutions to the market."
GSB has three cable and satellite television channels - Breeze, Granada Plusand Men and Motors - all of which have complimentary Web sites. For Men andMotors, this offers exclusive content not seen before on the channel usingstreaming services. Ebone enables GSB to provide its customers with anon-demand streaming service (100 concurrent streams) for the Men and Motorsprogramming content. Clips from the channel are available at a variety ofInternet connection speeds for users of the site.
Men and Motors is a streaming media-enabled website aimed at car, bike andlifestyle enthusiasts. The site offers news and reviews on the latestmodels, cars for sale, features and downloads such as wallpapers,screensavers and an e-card service. Other lifestyle sections compriseregular news and interviews, plus a registration-based "members only" areafeaturing behind-the-scenes streaming samples.
Reads: 1238 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source: http://www.thewhir.com/marketwatch/sm012502.cfm
Want to add a website news or press release ? Just do it, it's free! Use add web hosting news!