May, 2003 : Digital River Enhances E-commerce Platform

📅 May 22, 2003 - Digital River (digitalriver.com) announced today that it has launched significant enhancements to the reporting and analytical features of its e-commerce platform. The enhancements include a newly designed user-friendly menu, refined e-commerce reports, and improved reporting controls and searching capabilities.

"Strong reporting and analytical tools are a critical element in any successful e-commerce operation because they can help companies gain real-time insight into their businesses as well as customer preferences, purchasing patterns and campaign performance," said Joel Ronning, Digital River's CEO. "With a strong set of online reporting tools, companies can quickly and efficiently gauge their customers' wants and needs and use that intelligence to make rapid adjustments and improvements in their marketing programs."
Ronning says that helping clients drive their businesses will continue to underly its e-commerce platform development. "We are pleased to be able to offer our clients an even stronger e-commerce solution that will provide them more control, flexibility and choice in running their e-businesses. Moving forward, our development efforts will continue to focus on helping our clients drive online sales, streamline operations, improve customer satisfaction and increase their competitive advantage."
Based in Minneapolis, Digital River offers a complete range of e-commerce functions, including hosting, order management, fraud prevention, product fulfillment, e-marketing and customer service.