Pure DC Review 2026. Is puredc.com good or bad on providing Data Center services?

📄 Editorial Review

(2*) 🔧 Services: Data Center
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Pure DC (Pure Data Centres Group) operates as a hyperscale data centre developer and operator, built around delivering large, power-dense campuses for cloud and AI demand rather than consumer-style web hosting. Their model revolves around solving the constraints that typically block modern deployments—land availability, utility power access, planning approvals, high-density cooling, and long-term resilience. Alongside the builds, they also run end-to-end data centre consultancy, spanning strategy and design through operations and optimisation.

Core "products" customers actually engage with

Instead of shared hosting, VPS, or dedicated server storefront plans, the portfolio is structured around campus-scale capacity and custom commercial agreements (often delivered in phases). The sites are designed for hyperscalers and enterprise customers that need repeatable building blocks, predictable delivery, and lifecycle operations, including options engineered for liquid-cooled AI workloads.

Campus footprint and notable sites

Pure DC’s footprint spans multiple regions with a mix of live facilities and development-ready projects:

• Abu Dhabi (Yas Island) – AUH01: a 45MW campus on a ~16.19-acre site, with Building 1 (20MW) live and expansion enabled through Building 2. Cooling is built around hybrid air and liquid options for AI/cloud needs, using a closed-loop water approach and a stated PUE around 1.38.
• Dublin (Ballycoolin) – DUB01: live since 2024, designed for 54MW across three data centres, positioned in a fibre-rich area. The campus includes onsite generation and is designed for heat return integration; it also lists PUE around 1.21 and a closed-loop water approach.
• Jakarta (Bekasi) – JKT01: a 20MW site within a logistics hub, with power supplied from two diverse substations and positioned as using 100% renewable energy, with stated PUE around 1.43.
• London (Brent Cross) – LON01: a 90MW London campus with Building 1 (20MW) live and Building 2 under construction, with a stated PUE around 1.29.
• London (Park Royal) – LON02: a joint venture with SEGRO on a ~9.64-acre site, supported by 70MVA dedicated power via a new substation, designed as liquid-cooled and AI-ready, with stated PUE around 1.24.
• Madrid (Meco) – MAD01: a 70MW site in Madrid’s Meco zone, with Phase 1 (30MW) under construction and Phase 2 (40MW) planned, listing PUE around 1.29.
• Saudi Arabia (Riyadh) – RUH01: a JV project on a very large land parcel (listed as 65 acres), initially designed for 57.6MW with a path to 100MW+, and a stated PUE target around 1.38.
• Finland (Seinäjoki) – FIN01: a major AI campus initiative with 370+ acres controlled, targeting 500MW+ IT capacity and 700MVA+ renewable power access, using repeatable 40MW "AI-ready" modules and Direct Liquid Cooling (DLC).

Governance and corporate posture

Pure DC also shows the kind of governance posture enterprise buyers usually expect to see, including policies around anti-bribery & corruption, workplace conduct, and modern slavery controls in supply chains. This aligns with regulated, high-value contracting environments where procurement and compliance checks are non-negotiable.

💰 Price & Cost

Pure DC does not sell public "checkout" plans with standard monthly tiers. Pricing typically follows a bespoke, contract-driven model aligned to large power and space requirements, often with phased buildouts and long-term commitments. Because of that, familiar hosting items like promo codes, shared hosting price tables, money-back guarantees, or consumer-style refunds are generally not part of the public purchase flow.

🏢 Data Center

Reliability expectations and design priorities

Pure DC’s engineering approach focuses on resilience and scale, with recurring design patterns such as closed-loop cooling, power access strategies in constrained markets, and AI-density readiness (including liquid cooling). They also put visible effort into reducing the operational footprint, including moving backup generation away from diesel toward HVO and testing alternative approaches.

Published efficiency targets (PUE/WUE)

A practical differentiator is that multiple campuses publish PUE figures or targets, including examples around:

• Dublin ~1.21, Brent Cross ~1.29, Park Royal ~1.24, Madrid ~1.29, Abu Dhabi ~1.38, Jakarta ~1.43, and Saudi targets ~1.38.

Uptime guarantee and SLA visibility

A specific, public uptime guarantee percentage is not clearly presented for the campuses on the pages reviewed. In this sector, uptime commitments are often embedded inside enterprise contracts and SLAs rather than stated as a universal headline figure.

Network / ASN / carriers

Public-facing network carrier details (such as ASN/BGP information or named transit providers) are not disclosed on the pages reviewed. That is common for hyperscale delivery models where connectivity is frequently customer-specific and commercially sensitive.

✍️ Customer Support

The primary public support path is a web contact form, with routing by topic (such as Procurement, Press/Media, Sales, Property, and Privacy). This fits an enterprise infrastructure provider model more than a mass-market hosting helpdesk approach.

🔨 Control Panel

Pure DC is not positioned as a web hosting provider with consumer control panels like cPanel or Plesk. There is no public hosting control panel offering for shared/VPS-style services. Customer environments at this scale are typically managed through enterprise infrastructure and facilities operations tooling and customer-owned platforms, rather than a single universal portal.

🎯 Conclusion

Pure DC makes the most sense when the requirement is serious scale—tens to hundreds of megawatts, AI-density readiness (including liquid cooling), and the ability to execute in markets where power and land availability are the real bottlenecks. The campus portfolio is built for hyperscalers and large enterprises that care about phased expansion, planning execution, energy strategy, and operational discipline, and the publication of efficiency figures (PUE targets/values) helps buyers benchmark the engineering direction.

For typical web hosting customers who want shared hosting, VPS bundles, or dedicated server carts, Pure DC is simply not the right category. The value here is critical digital infrastructure delivery, not small-business hosting convenience.

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