Dec, 2015 : Which Freebies are the Best for Creating New Leads?

📅 December 24, 2015 - When you need to create new leads and you've run out of ideas on how to do so, it may be time to start offering freebies for a little extra motivation. Even the perfect blog with the best content, the best formatting to be easier to read, and the best images to go along with it may find times where readership is not progressing. It might be time to attract new leads before your blog is forgotten.

Turning a casual visitor into a customer can be done by asking for calls to action, such as asking your readers to share their email address for you in exchange for an email newsletter subscription. Sometimes asking your readers to take action isn't going to cut it, especially when people don't want their inbox getting more bogged down than it already is.

The best route to go from here is to start offering freebies to get that email list built up, whether that be an ebook or video in exchange for the email address. Here is a look at these freebies and more ideas to get your readers to give you their email address.

Offer a video

Sometimes your readers will love your content but they would be even more exited to hear about a video to further explain the concept you are blogging about. Videos are all the rage online these days and it's what attracts readers more than the actual words. A short video under 20 minutes in length will be the perfect way to engage your audience.

Just keep in mind that it may cost you some money to produce a high-quality video, along with the time and energy it takes to make them quick, interesting, and relevant to your blog. Consider making it a video where you interview an expert in the industry or simply make your blog post into video form where readers that prefer watching a video over reading may find it easier to learn from.

Ebooks

It turns out that ebooks are becoming a great draw to audiences that being offered one in exchange for their email address. When your readers want a more in-depth look at subject you are blogging about, an ebook is an easy way to read more on the topic.

For you, it's an easy way to compile the content from your previous blog posts and put it together in a book format. This could be the perfect freebie as it's a one-time commitment for you to create it, it offers value to your readers, and it will give them the right incentive to provide their email address in exchange for your book full of checklists, graphics, and guides.

Online course

Sometimes you may think that you could teach a course on the content you write about. You may feel you have the expertise in your industry to really teach it well to others. Perhaps you could offer an email course in exchange for email addresses as a freebie incentive. It shouldn't take you much longer to put together than the ebook would because you can put it together with old blog posts and create it into a how-to tutorial type of format.

Podcasts

Are you looking for an easy way to share some audio to your subscriber? A podcast may be the perfect route to go. Simply create an audio version of your blog post or additional material to the blog and you have a podcast. This is an easy way to offer additional content or another way to get the content to your subscribers that offer their email address.

One writer, Carol Tice author of Make a Living Writing, tried this in which she offered a 1-hour podcast along with a transcript to her readers in exchange for their email addresses. The readers that signed up got access to this “The Freelance Fear Buster” in which Carol and 16 other professional writers gave their insight on the industry.

Consider giving away a freebie like an ebook, video, podcast, or online course in exchange for email addresses. Your email list will build and your readers will be excited to gain exclusive access to more content. In some cases, they may tell their friends about that great video or audio clip they heard and their friends may want to sign up too.

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