Apr, 2009 : BRS Media Announces Plans to Secure the .Radio TLD

📅 April 20, 2009 - Company avers that dotRadio will be positioned as the new multimedia domain for the on air and online community!

BRS Media, a media e-commerce firm that helps traditional and interactive media companies build and brand on the power of the internet, today announced that it intends to secure, market and manage the ".Radio" generic top-level domain (gTLD).

The company says that dotRadio will provide a branding opportunity worldwide for the radio, broadcasting, streaming, multimedia, music and social network communities. It claims that online radio is among the fastest growing segment of the Internet and it avers that it has pioneered the 'multimedia' domain space since launching dotFM and dotAM, the .FM & .AM Top Level Domains in 1998 at NAB 98 in Las Vegas. For over 11 years, it says that it has engaged radio properties, web sites and online media organizations worldwide to move up to a 'Great Sounding Web Address' under .FM & .AM.

The company explains that the plan to launch ".Radio" follows ICANN's decision to expand the domain space beyond the standard .com, .net, .org and country code extensions. Being called the "Biggest Domain Name Expansion" in the history of the Internet, the move is expected to open the top level domain space to an unlimited number of extensions. ICANN is expected to announce the dates of the window for applications by the end of this year. The company adds that it will apply for the .radio top level domain through the ICANN gTLD application process in early 2010.

"We're thrilled and ecstatic to announce our intention to secure, operate and promote the new .Radio top level domain" remarked George T. Bundy, Chairman & CEO of BRS Media Inc. "The future for Internet Radio is vibrant, with the largest growth in mobile listening. From cell phone streaming applications to new In Car and In Flight Wi-Fi access, Internet Radio is now being consumed literally everywhere! DotRadio will allow us to offer the most complete selection of domain extensions to interactive media companies worldwide."

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