Aug 1, 2008 : WWF Touts Green Hosting Solution
📅 - According to a report published Thursday by ITPro, the UK arm of the well-known panda-logo-sporting environmental organization apparently formerly known as the World Wildlife Fund has chosen a "green" web hosting offering from hosting provider Carrenza (carrenza.com).
In what appears to be the press release from the WWF, the organization describes a "utility computing" platform that enables the WWF to "cut their hosting energy consumption by 20 per cent as soon as the migration was complete and this is predicted to rise to 40 per cent once they launch their new site in September."
Choosing a "green" hosting provider was an obvious decision for a well-known environmental organization, particularly considering the prominent green movement currently underway in the hosting business.
But the kind of "green" hosting being described in the stories about the WWF-Carrenza deal is the sort that has been criticized within the industry by hosts who place a real priority on environmental stewardship.
The lack of standardization surrounding "green" hosting is a bit of a controversy in the business, and some hosts feel the characterization of virtualized hosting as "green" because of the energy consumption benefits undermine the efforts of hosting companies seriously committed to the environment - particularly because there are many benefits hosts see from virtualization, aside from the reduction in power consumption.
The WWF's UK site includes a section on reducing carbon footprint, which has an obvious logical connection to the web hosting announcement. But the organization may not have done its research on what truly constitutes "green" hosting, or the full extent of the "green" policies that exist in the hosting business, or the options that it might have available.
There are several hosting providers in the UK (including Rackspace, which recently completed a green facility in Slough) that go further to use green data center construction techniques, company-wide internal conservation policies and renewable power sources like wind and solar in addition to more common practices like virtualization. It would stand to reason that a well known environmental organization like the WWF would want to be associated with one of those.
On the Carrenza website, the company does describe a range of in-house activities connected to environmental responsibility, including a recycling program, an energy conservation program (including the use of renewable power sources "where possible") and a "cycle to work" program.
In what appears to be the press release from the WWF, the organization describes a "utility computing" platform that enables the WWF to "cut their hosting energy consumption by 20 per cent as soon as the migration was complete and this is predicted to rise to 40 per cent once they launch their new site in September."
Choosing a "green" hosting provider was an obvious decision for a well-known environmental organization, particularly considering the prominent green movement currently underway in the hosting business.
But the kind of "green" hosting being described in the stories about the WWF-Carrenza deal is the sort that has been criticized within the industry by hosts who place a real priority on environmental stewardship.
The lack of standardization surrounding "green" hosting is a bit of a controversy in the business, and some hosts feel the characterization of virtualized hosting as "green" because of the energy consumption benefits undermine the efforts of hosting companies seriously committed to the environment - particularly because there are many benefits hosts see from virtualization, aside from the reduction in power consumption.
The WWF's UK site includes a section on reducing carbon footprint, which has an obvious logical connection to the web hosting announcement. But the organization may not have done its research on what truly constitutes "green" hosting, or the full extent of the "green" policies that exist in the hosting business, or the options that it might have available.
There are several hosting providers in the UK (including Rackspace, which recently completed a green facility in Slough) that go further to use green data center construction techniques, company-wide internal conservation policies and renewable power sources like wind and solar in addition to more common practices like virtualization. It would stand to reason that a well known environmental organization like the WWF would want to be associated with one of those.
On the Carrenza website, the company does describe a range of in-house activities connected to environmental responsibility, including a recycling program, an energy conservation program (including the use of renewable power sources "where possible") and a "cycle to work" program.
Reads: 1666 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source: http://www.thewhir.com/marketwatch/080108_WWF_Touts_Green_Hosting_Solution.cfm
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