HP Partners with Banta to Launch Enterprise Publishing Solution

📅 October 25, 2001 - Hewlett-Packard Company (hp.com) and Banta Corporation (banta.com) yesterday announced a new enterprise publishing solution to help businesses streamline the capture, management, distribution and publishing of digital information.

Using the solution, corporations will be able to deliver accurately brandedand up-to-date information on any device anytime, anywhere, in the formatthe customer wants. HP will integrate its expertise in networking,consulting and digital print technologies with Banta's content managementapplications and print services.
"HP and Banta are championing the technology, processes and know-howunderpinning content management and delivery to transform how largeorganizations access and deliver digital information," said Bill McGlynn,vice president and general manager, HP Commercial Printing Solutions."Ultimately, companies will leverage these solutions in their quest for moreeffective communications, efficiently coordinated processes, faster time tomarket and greater cost savings."
HP is already benefiting from the enterprise solution the two companies areoffering. For example, HP's Designjet Web site - created and maintained byBanta - enables enterprise publishing through a central repository thatintegrates information from several marketing and customer databases. HP candeliver personalized communications, such as product announcements, warrantyupdates, technical support and news to its customers worldwide. The contentis customized by country, vertical market and product, then delivered viae-mail and the Web in the customer's native language.
Banta's B.media content management system, the foundation of the enterprisepublishing solution, provides an application for customers to easily managetheir data from multiple repositories.
"The solution is fully integrated with customers' business systems to ensureup-to-the-minute, consistent and accurate information," said Ron Musil,president of Banta's largest division, which provides print and integratedmedia solutions to publishers. "The information can also be readilyrepurposed for any publishing channel including traditional and digitalprint, the Web and wireless communication devices."
Analyst firm Frost & Sullivan forecasts that the digital asset managementindustry will surge from $210 million in sales in 2000 to $5.2 billion in2007. "HP and Banta are moving into a sphere of digital asset managementthat is going to grow phenomenally over the next few years," said MukulKrishna, digital media industry analyst, Frost & Sullivan. "Most digitalasset management solutions have, until now, focused on media andentertainment. The enterprise market is expected to surpass media andentertainment in terms of usage in brand management and customer service,fitting in nicely between enterprise resource planning systems and customerrelationship management solutions."
The relationship between HP and Banta comes on the heels of HP'sannouncement to acquire Indigo N.V., a leader indigital color printing systems. These relationships extend HP's leadershipin printing technology, uniquely positioning HP as an integrator of Banta'sB.media content management systems along with Indigo's and Banta'scommercial printing expertise.