Nov, 2001 : Chunghwa Telecom Joins Digital Island's PCX Program

📅 November 6, 2001 - Digital Island, Inc. (digitalisland.com) today announced Chunghwa Telecom Co. Ltd, one of Taiwan's largest telecommunications carriers, has joined Digital Island's Private Content Exchange (PCX) program. Through its wholly owned subsidiaries, including Taiwan's leading Internet service provider HiNet, Chunghwa provides data and Internet services for more than 3 million customers. The PCX program providesChunghwa with a cost-effective method to offer regional content deliverynetwork services to customers by leveraging the global reach of DigitalIsland's 2Way Web Services when a request for content is made outside of itsnetwork presence.

Without incurring the often large capital expenses of building out its owncontent delivery network, Chunghwa is now able to immediately expand itshosting customers' Internet presence worldwide. The PCX program enablesChunghwa to leverage Digital Island's 2Way Web Services and service familymodules by connecting and sharing Digital Island's open content deliveryinfrastructure to drive revenue and expand content delivery reach. Under theagreement, Chunghwa is also reselling Digital Island's 2Deliver servicessuch as content delivery and live and on-demand streaming media services.
"The rapid growth and versatility of Taiwan's Internet market require us toprovide global scalability and high-quality performance for customers'media-rich content," said Mao Chih-kuo, chairman, Chunghwa. "The contentpeering agreement we have signed with Digital Island enables companies totransact with up to 10 times more concurrent customers online and reducesthe per-transaction cost of conducting global e-business."
"Content peering with Digital Island is critical to all service providerswanting to ensure a fast, secure and global online presence," said RuannErnst, president and CEO, Digital Island. "Chunghwa's participation inDigital Island's PCX program is a strong endorsement of our 2Way WebServices. The program provides key advantages to Chunghwa by improvingperformance and eliminating overlapping capital expenditures for globalinfrastructure."
Content peering links multiple service providers' content delivery networksby using mutually agreed upon protocols to facilitate interoperability. EachPCX participant receives a share of the revenue based on the amount oftraffic they generate and serve. PCX partners are able to extend theirnetwork presence by leveraging the breadth and coverage of Digital Island'scontent delivery network. Digital Island's content delivery network spansmore than 300 telecommunications and ISP networks in 35 countries, includingmany top-tier broadband Internet service providers in Asia, North Americaand Europe.
PCX Partners are able to create service offerings using Footprint ServiceEnabling Technology, which comprises a number of technology components fortransport, traffic management, content management, and content control.

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