WP Engine Startup, $ 25.00/mo. on Linux Cloud

Startup has been updated on October 4, 2025 (added December 6, 2018)

🔌 Hosted domains :	1
🆓 free domains :	0
📌 Dedicated IPs :	0
💳 Payment Methods :	Credit / Debit / Prepaid Cards
🔨 Control Panel :	[In-house]
🔧 Category :	WordpressFully Managed
✍️ Support Options :	EmailPhone / Toll-FreeLive ChatAvailable 24/7
🌏 Server Locations :	United States
⚑ Targeting :	AU CA DK FI FR IE NL UK US
💰 Money-back guarantee :	60 days
🚀 Uptime :	99.99 %

See also initial Startup plan location on their website!

*📜 Plan description

Startup is positioned for small websites and blogs and includes 1 site, an estimated 25,000 monthly visits, 10 GB local storage, and 75 GB bandwidth per month. It comes with auto-renewing SSL and SSH access, daily & on-demand backups, free automated migration plugin, dev/staging/production environments, activity logs and advanced user permissions, EverCache® site speed boost, and edge content delivery via a global CDN. Security covers proactive platform hardening with security patching and plugin risk scans plus Layer 3+4 DDoS protections. Management features include a local development tool, flexible site copy tools, and transferable sites for easy client handoff. Support is available 24/7 with chat on this tier; phone support is available on higher tiers. You can add additional sites for a flat add-on (shown on the plans page as an extra per-site fee), and optional add-ons include Automated Plugin Updates (with visual regression testing and rollbacks), Page Speed Boost (NitroPack OneClick), and an eCommerce Package with Woo optimizations and Stripe Connect hosted checkout for stores.

All managed hosting plans highlight end-to-end WordPress management (fully managed WP/PHP/MySQL updates), real-time threat defense, a global CDN, daily and on-demand backups, a free migration plugin, and separate dev/stage/prod workflows. A 60-day money-back guarantee and 24/7 WordPress-specific expertise are promoted across the pricing page, with a comparison table showing plan-by-plan inclusions for sites, visits, storage, bandwidth, support channels, and security/performance add-ons.

📄 Editorial Review

WP Engine is a managed WordPress specialist founded in 2010 in Austin, TX, built around a performance-first, security-minded platform and 24/7 expert support. They focus exclusively on WordPress (including WooCommerce and headless WordPress) and back the stack with partnerships (Google, Amazon, Microsoft Azure, Cloudflare, New Relic, BigCommerce). Their portfolio also includes Flywheel (acquired in 2019) which targets designers and agencies; as of 2025, Flywheel and WP Engine experiences are increasingly unified, with cross-linking between brands.

Their hosting emphasizes speed, security, and developer workflow. Performance features include EverCache® page caching, a global CDN, and containerized infrastructure. Security layers span managed WAF rules tailored to WordPress, Layer 3/4 DDoS mitigation, SSL by default, and audited controls (SOC 2 and ISO 27001). Sites ship with automatic daily backups and easy restores.

Plans are WordPress-only but cover a wide range of needs—from small businesses launching a first site to agencies managing dozens or hundreds of installs, to enterprises needing dedicated resources, advanced security, and compliance. Each account gets Dev/Stage/Prod environments, SSH gateway access, free SSL, a global CDN, Git-friendly workflows, and StudioPress themes (35+). Optional add-ons include GeoTarget, Smart Plugin Manager (automated, visual-tested updates), and Global Edge Security. Application monitoring via New Relic helps with performance insight and troubleshooting.

For agencies, specialized tiers (Agency Essentials/Plus/Pro) introduce higher site counts, bulk management, managed migrations, WooCommerce optimizations, and advisory services. Across all tiers, the operational promise is to "escape the complexity of self-hosting" with one platform, unified tooling, and human support.

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