Dec 22, 2004 : Web Host Hostway Releases Survey Data

📅 December 22, 2004 - A recent survey conducted by market research firm TNS for Web hosting provider Hostway Corp. (hostway.com 👉 Total Reviews: 19
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Additionally, the survey found that consumers are just as willing to buy from small online retailers as they are from larger, national e-commerce providers. Three-fourths of consumers who have shopped Web sites of both large and small companies said that the size of the business does not affect their online shopping experience.
"This survey is proof of the increasing acceptance of shopping online and the increasingly positive attitudes towards small businesses," says John Lee, Hostway's vice president of marketing. "With industry analysts forecasting continued growth in online consumer spending in 2005, we believe smaller online retailers should be prepared to capture a bigger slice of the e-commerce pie."
According to the April 2004 Harris Interactive survey, approximately 70 percent of the 23 million small businesses in the US had or planned on having a Web site by the end of the 2004. The e-commerce survey also found that 48 percent of consumers would buy from an online retailer that lacks a physical presence, which opens the door for purely Web-based businesses.