Social Media is a Necessary Part of Marketing for Hosting Businesses

📅 June 13, 2016 - When you a hosting business, you need a smart way to market to your target audience. Just like any other industry, social media is becoming the way to market and reach the largest audience. It's a competitive business which means you need to convince people to choose your hosting services over your many competitors.

You also need to gain brand recognition and social media is the way to do so. You'll experience unique challenges when it comes to modern marketing methods and social media marketing but you don't have to feel overwhelmed anymore. When you need to grow your hosting business, use these tips to reach a large audience through social media.

Show that you are an industry expert

Most people tend to look at hosting businesses and assume that they are experts in the business. They want their hosting provider to be an expert for all aspects of the online world which means that you are going to have to prove you are an industry expert. You can start by showing you have a large online presence which is done by having many social media accounts and that they are all active.

Customers want to see that you meet their online business requirements by showing you are active on social media, you are interactive and have an engaging online presence, and that you seem credible. Make sure you are using these platforms to assist your customers with their customer service needs as well.

How is your SEO?

Another area to look into is your SEO. You need to make sure that your SEO methods are working well because your customers want to find you towards the top of their search results. If you are not there, they may assume you are not as credible as your competition who is showing up. Making search results means that you are good with the internet and maintaining an online presence.

If you can improve your search engine rankings, which is done with consideration for social profiles and ranking for specific search terms, you can prove to your customers that you are a natural at this stuff.

Being smart with your social media platform choices

While it may sound nice to sign up for every major social media platform, you need to be wise with your decision and not just choose them all. You'll need to learn when and what to promote, as well as the best networking platforms to use, and sometimes it pays to be a trend-setter rather than a follower. Since traditional marketing methods are going out the window, you need to make sure you are staying current and helping to lead future methods of marketing.

Right now, people are using social media, not only to gain recognition with a standard profile, but to engage with customers and prove expertise through shared content and starting discussions. Make sure your customers are engaging with you too be starting discussions and offer discounts for those who “like” and “follow” your social media accounts.

Then you can start adding thinks like testimonials to your Facebook page and even you up-time stats to prove you are reliable. Make sure the social media platforms you choose to use are suited to your business perfectly with Facebook being great for the general public, Twitter being ideal for your younger market, and Pinterest being your market for females and to share great tips to your customers.

With hosting being so competitive, make sure you stay ahead of the curve by using these tips to integrate social media into your marketing strategy.