How to Choose the Right Social Media Platforms for Your Business
📅 - When it comes to choosing a social media platform to start marketing your business, it can get overwhelming to small business owners. Someone is going to have to run the platform and the endless social media platform options can make it even more confusing. You've probably heard people tell you that you have to be on Facebook or you must be on Twitter, but how do you know if that's the right decision for you and your company?
What you really should be doing is focusing on your specific audience, learning about what each platform specializes in, and deciding what you want to get out of your social media presence. Take a look at the key steps involved in choosing the right social media platform for your business.
Which platforms are out there?
There are so many social media platforms out there but there are a few known for being the most popular. For example, Facebook is one of the top choices because it has at least 1 billion monthly active users that would be easy to reach.
Being on Facebook means it's easy to set up a page for your brand, it's easy to communicate with your audience, and it's easy for your users to find your company data like hours of operation and photos of your recent products. It's common to use Twitter too because users are following at least five or more businesses and just under half of these users will buy from a brand they are following. Some people focus their efforts on Pinterest because it's the easiest way to reach women. Don't forget the ever-popular Instagram, which is reaching people through e-commerce more than ever.
Which one should I use?
Rather than taking the advice of others, you should look at each social media platform for what it is and think about what makes sense for you. You should start by thinking about your audience and where they are.
Are you targeting women and would excel on Pinterest? Are you targeting millennials that love to use Twitter? Perhaps Facebook gives you a more all-around approach. Look at where your target audience is and find them through the social media platform they are using.
What do you want to get out of the social media experience?
Make sure you are thinking about what you want from your experience and what your brand's presence there is going to accomplish. Since each platform has its own strengths and weaknesses, you should consider how that will pair up with your needs as a brand.
You probably wouldn't focus on LinkedIn if you are trying to get social shares like on Facebook, but it may be great for those that want to be known for their thought leadership. You'd probably choose Twitter to stay on the minds of users. You'd probably choose Pinterest if you have really great photography.
You'll do well if you rank the social networks and put them in order of importance, as far as which one you should focus on first and which one you'd like to get involved with next. Then take the time to learn about your first one to see what other people are doing, what your competitor is doing, and what the best practices are to maintaining your presence on the platform. You'll start to build your audience by timing out your posts, making your posts count, and learning to be consistent.
Use these tips to choose the right social media platform for your business and thrive as a brand online.
What you really should be doing is focusing on your specific audience, learning about what each platform specializes in, and deciding what you want to get out of your social media presence. Take a look at the key steps involved in choosing the right social media platform for your business.
Which platforms are out there?
There are so many social media platforms out there but there are a few known for being the most popular. For example, Facebook is one of the top choices because it has at least 1 billion monthly active users that would be easy to reach.
Being on Facebook means it's easy to set up a page for your brand, it's easy to communicate with your audience, and it's easy for your users to find your company data like hours of operation and photos of your recent products. It's common to use Twitter too because users are following at least five or more businesses and just under half of these users will buy from a brand they are following. Some people focus their efforts on Pinterest because it's the easiest way to reach women. Don't forget the ever-popular Instagram, which is reaching people through e-commerce more than ever.
Which one should I use?
Rather than taking the advice of others, you should look at each social media platform for what it is and think about what makes sense for you. You should start by thinking about your audience and where they are.
Are you targeting women and would excel on Pinterest? Are you targeting millennials that love to use Twitter? Perhaps Facebook gives you a more all-around approach. Look at where your target audience is and find them through the social media platform they are using.
What do you want to get out of the social media experience?
Make sure you are thinking about what you want from your experience and what your brand's presence there is going to accomplish. Since each platform has its own strengths and weaknesses, you should consider how that will pair up with your needs as a brand.
You probably wouldn't focus on LinkedIn if you are trying to get social shares like on Facebook, but it may be great for those that want to be known for their thought leadership. You'd probably choose Twitter to stay on the minds of users. You'd probably choose Pinterest if you have really great photography.
You'll do well if you rank the social networks and put them in order of importance, as far as which one you should focus on first and which one you'd like to get involved with next. Then take the time to learn about your first one to see what other people are doing, what your competitor is doing, and what the best practices are to maintaining your presence on the platform. You'll start to build your audience by timing out your posts, making your posts count, and learning to be consistent.
Use these tips to choose the right social media platform for your business and thrive as a brand online.
Reads: 1050 | Category: General | Source: TheHN : The Hosting News
Want to add a website news or press release ? Just do it, it's free! Use add web hosting news!