Apr, 2016 : Should you Pay for Social Media Marketing?

📅 April 6, 2016 - Facebook, Twitter, Google+, Pinterest and the many other social media sites have changed the face of the internet. They started out with just free ways to allow businesses to market and drive traffic to their websites. However, many of the social sites now offer paid marketing options, which allows businesses to gain massive exposure to a very highly targeted market.

Paid social media advertising can be very powerful when used correctly. When you choose major platforms and you target the right segment of users, you may find that you gain a ton of great exposure. Each platform will be a bit different, but every business can benefit from paid social media marketing.

Benefits of Paid Social Media Marketing

There are several key benefits businesses of all sizes gain when they pay for social media marketing. Whether you're running a small, local business or a large worldwide corporation, there are plenty of benefits. Some of the key benefits include:

Targeting

With the right social media platform, you can easily target your marketing towards specific ages, locations, interests, gender and so much more. Some social medial platforms will even allow you to target by keyword, lifestyle and other criteria. This helps to really filter out the users that don't fit your target demographic.

Budget Control

Controlling your marketing budget is very important, especially for smaller businesses. You may only be able to handle so many new leads per day or you may only be able to afford to spend so much per week. With the budget control features most social media platforms offer, you can easily control your spending and how many leads you get per day.

Pay for Marketing that Works

The parameters of social media marketing make it easy to figure out what works and what doesn't. Then, you can sink more money into what's working and stop trying with the advertising not working.

Most use a pay-per-click type of method, anyway, which allows you to only pay when you received a visitor to your profile or website from your advertising. This type of option allows you to really maximize your budget and get the best possible results without spending a fortune.

Scalable

Social media marketing is very scalable. You can start small with a budget of just a few dollars per day and increase it as you grow. It's also possible to start with just one platform and work on moving towards using multiple platforms as you grow. The scalability makes it perfect for all businesses of all sizes.

Does Paid Social Media Marketing Work?

A recent article from the Social Media Examiner shows that social media marketing does work. Social media is not only growing in usage, but also in effectiveness for advertisers. It has become one of the top ways to market and many businesses grow their company through social media alone without any other form of advertising.

If you want to grow your business and you're willing to spend a little bit of money, social media marketing is a great choice. This type of marketing will allow you to gain plenty of exposure without forking over a huge amount of your marketing budget.