Feb, 2016 : Will Buffer Acquiring Respond.ly Change Your Business?
📅 - Buffer is a software that is being used in businesses as a way to manage ever important social media accounts. Social media may have once been used for just a way to connect with friends, stay in touch with old high school pals, or to stay up-to-date with distant relatives living all over the country.
Today, social media has become a huge part of business and social lives, from offering features that allow for planning events, shopping online, marketing, and providing customer service. Businesses that lack social media pages are going to fall behind, which is why you have to have someone that can manage all of these platforms, such as your Facebook status, your Tweets, your Instagram pictures, and your Pin board.
Now, you can use a simple Buffer software that understands your social media direction and can help you improve your business. Take a look at the recent acquisition of Respond.ly by Buffer and how it may change how you do business.
What is Buffer and Respond.ly?
An alternative to HootSuite, Buffer is a major business software used in social media management for businesses, marketing agencies, and even individuals that want to manage multiple social media accounts from one dashboard. It's the easier way to schedule social media updates from one location in a convenient way. In fact, companies like Fortune Magazine, Business Insider, and About.com use the site and it currently has almost 3 million registered users. It's easy to use and simple to view.
Buffer is great as an analytical tool too, offering suggestions for recommended posts, help designing your own image-based content, and more. You'll get choices between free or paid plans depending on your business's needs. The site has now acquired Respond.ly as of January 2016 which will give you even more options to work with.
Respond.ly is a highly desired social media application that works solely with Twitter, while before you were mostly restricted to Facebook, Twitter, Google+, and Pinterest. Now you can provide support on Twitter, monitor what people are saying about your brand, and have an efficient way to interact on the platform.
For example, your hashtags, keywords, and mentions can be divided up amongst your team to be handled like a customer service request and then be filed away. You'll be able to set reminders to follow up on issues and it's easy to adapt to your business.
How will this acquisition affect my business?
Now that Buffer has acquired Respond.ly, the name will now be changed to Respond. Those that were using Respond.ly before won't be affected much by the change. It was a great product before between its great products and simplistic look, but the company believed that it could reach an even better potential if paired with something else strong.
Account holders will be able to use both services together now without any complications. Since Buffer works as more of a social media scheduling and managing and Respond is more intended to offer brand monitoring, the two are still separate functions while working together. Users can now benefit from two products united under one platform while avoiding an overcomplicated tool that is all in one.
You can already get your hands on Respond and many were able to try a sneak peak of the beta test version beforehand. This duo is definitely going to make competitors sweat as its now filling two social media categories making it appealing to individuals, businesses, and marketing agencies that need a great tool to work with.
Companies will have to think through their plan of action when it comes to their marketing, customer service, and brand management and the Buffer/Respond team is going to make all of that possible in one platform.
Your company will definitely benefit from the new acquisition because you'll have a way to update all of your site's statuses while having a way to monitor what your target audience is saying about you on Twitter. It's a powerful way to ensure you know what is going on and connect with your customers. This year may bring better customer service, a higher customer retention rate, and an easy way to bring in new customers.
Today, social media has become a huge part of business and social lives, from offering features that allow for planning events, shopping online, marketing, and providing customer service. Businesses that lack social media pages are going to fall behind, which is why you have to have someone that can manage all of these platforms, such as your Facebook status, your Tweets, your Instagram pictures, and your Pin board.
Now, you can use a simple Buffer software that understands your social media direction and can help you improve your business. Take a look at the recent acquisition of Respond.ly by Buffer and how it may change how you do business.
What is Buffer and Respond.ly?
An alternative to HootSuite, Buffer is a major business software used in social media management for businesses, marketing agencies, and even individuals that want to manage multiple social media accounts from one dashboard. It's the easier way to schedule social media updates from one location in a convenient way. In fact, companies like Fortune Magazine, Business Insider, and About.com use the site and it currently has almost 3 million registered users. It's easy to use and simple to view.
Buffer is great as an analytical tool too, offering suggestions for recommended posts, help designing your own image-based content, and more. You'll get choices between free or paid plans depending on your business's needs. The site has now acquired Respond.ly as of January 2016 which will give you even more options to work with.
Respond.ly is a highly desired social media application that works solely with Twitter, while before you were mostly restricted to Facebook, Twitter, Google+, and Pinterest. Now you can provide support on Twitter, monitor what people are saying about your brand, and have an efficient way to interact on the platform.
For example, your hashtags, keywords, and mentions can be divided up amongst your team to be handled like a customer service request and then be filed away. You'll be able to set reminders to follow up on issues and it's easy to adapt to your business.
How will this acquisition affect my business?
Now that Buffer has acquired Respond.ly, the name will now be changed to Respond. Those that were using Respond.ly before won't be affected much by the change. It was a great product before between its great products and simplistic look, but the company believed that it could reach an even better potential if paired with something else strong.
Account holders will be able to use both services together now without any complications. Since Buffer works as more of a social media scheduling and managing and Respond is more intended to offer brand monitoring, the two are still separate functions while working together. Users can now benefit from two products united under one platform while avoiding an overcomplicated tool that is all in one.
You can already get your hands on Respond and many were able to try a sneak peak of the beta test version beforehand. This duo is definitely going to make competitors sweat as its now filling two social media categories making it appealing to individuals, businesses, and marketing agencies that need a great tool to work with.
Companies will have to think through their plan of action when it comes to their marketing, customer service, and brand management and the Buffer/Respond team is going to make all of that possible in one platform.
Your company will definitely benefit from the new acquisition because you'll have a way to update all of your site's statuses while having a way to monitor what your target audience is saying about you on Twitter. It's a powerful way to ensure you know what is going on and connect with your customers. This year may bring better customer service, a higher customer retention rate, and an easy way to bring in new customers.
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