Dec, 2014 : InContext Solutions Plans Satellite Office in Milwaukee

📅 December 19, 2014 - InContext Solutions, a growing research and virtual simulations start-up out of Chicago, is expanding into the Milwaukee market in 2015. The satellite office is the company's fifth location since its inception in 2009 (current locations include Chicago, Minneapolis, London, and New York) and is expected to employ as many as 10 by the end of the second quarter next year.

The newest office in Milwaukee will be home to a team of product development specialists who will continue to push boundaries in the virtual simulations space by creating retail and shopper solutions for some of the most important brands of our time.

According to Chief Technology Officer of InContext Solutions Tracey Wiedmeyer, Milwaukee was a perfect choice for the team's newest product development office, which is just one piece in a focused expansion and development plan.

“Milwaukee is on the verge of a tech start-up boom,” says Wiedmeyer. “The city has an incredible network of universities and developers with the talent we need. We're excited to be creating a home base there and to continue doing what people once thought was impossible.”

InContext Solutions develops online simulations, much like video games, that allow retailers to create and manipulate 3D simulations of retail environments. Consumers can then “visit” the retailers via virtual simulation allowing companies to monitor their activity and purchasing behavior. These nuances translate into data and insight that help retailers make confident business decisions.

The company's marquee platform, ShopperMX™, is a SaaS (software-as-a-service) offering that allows manufacturers and retailers to collaborate over the web within a 3D virtual store simulation. The first-of-its-kind technology takes 3D visualization to the next level with endless capabilities for testing store, aisle and category layouts, product packaging, in-store marketing or even shopper flow within a store to determine which concept is the most effective for generating demand.

Already in partnership with top consumer packaged goods companies, quick-serve chain restaurants, grocery retailers, and drug and value chain retailers, InContext Solutions is positioned to continue growing, especially after it raised $12 million of series D funding in August 2014.

“Each new office is an opportunity to broaden our portfolio and better serve our clients,” says Wiedmeyer. “And we look forward to our newest team in Milwaukee adding value to our operations and continuing to push the envelope.”

About InContext Solutions

InContext Solutions was founded in 2009 with a vision to revolutionize how virtual simulations could be used by leading businesses across the globe to research the placement of products in a retail setting. InContext Solutions provides a unique and in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior and why. InContext Solutions has been recognized in the industry among “America's Most Promising Companies” by Forbes in 2009, as a Chicago Innovations Up-and-Comer in 2010, and featured as a “Cool Vendor” by Gartner in 2011. Recently named the 9th fastest growing privately held technology company, they continue to grow their team, knowledge and capabilities. Visit www.incontextsolutions.com

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