May, 2010 : Unica Upgrades Software-as-a-Service Architecture
📅 - Distributed computing power to deliver better website experience for consumers, greater productivity for marketers, and higher reliability for businesses.
Unica Corporation, a provider of marketing software solutions, today announced significant advancements in its software-as-a-service (SaaS) architecture that powers the Unica OnDemand product line. The company says that this architecture makes maximum use of cloud computing and content delivery network resources to improve the performance, scalability, and reliability of Unica OnDemand products benefitting marketers, businesses, and consumers.
The company explains that for marketers, its architecture improves productivity by speeding application responsiveness. For example, application log-in from Asia is four times faster than without web application acceleration; the user experience is now the same, regardless of geography. It further explains that for businesses, its utilization of cloud computing technology delivers an even higher level of reliability and scalability, for both the delivery of personalized marketing and the collection of site performance, visitor behavior, and campaign results data. The company adds that for consumers, its architecture provides a better web site experience by accelerating the delivery of personalized web site content, landing pages, and other online assets.
The company claims that its SaaS infrastructure underpins the Unica OnDemand product line which includes Unica NetInsight, Unica Interactive Marketing, Unica Marketing Operations, Unica Search, and Unica Pivotal Veracity. It mentions that more than 20,000 marketers rely on its on-demand software.
"The majority of technology innovation is currently focused in the areas of software-as-a-service and cloud computing. More of today's marketers have a growing appetite for easy-to-implement, easy-to-use solutions that reduce total cost of ownership and demands on internal IT resources," said Elana Anderson, Vice President, Products, Unica. "This initiative enables us to deliver unparalleled reliability of service and will enable our products to easily scale to meet the increasing amount of customer traffic."
"Unica is an online marketing technology leader with mature, scalable, and reliable SaaS solutions," said Eric Peterson, Senior Partner & Founder at independent industry analysts and consultants, Web Analytics Demystified. "By putting its product intelligence into the cloud, Unica will offer its users improved experiences and accelerated application performance."
Unica Corporation, a provider of marketing software solutions, today announced significant advancements in its software-as-a-service (SaaS) architecture that powers the Unica OnDemand product line. The company says that this architecture makes maximum use of cloud computing and content delivery network resources to improve the performance, scalability, and reliability of Unica OnDemand products benefitting marketers, businesses, and consumers.
The company explains that for marketers, its architecture improves productivity by speeding application responsiveness. For example, application log-in from Asia is four times faster than without web application acceleration; the user experience is now the same, regardless of geography. It further explains that for businesses, its utilization of cloud computing technology delivers an even higher level of reliability and scalability, for both the delivery of personalized marketing and the collection of site performance, visitor behavior, and campaign results data. The company adds that for consumers, its architecture provides a better web site experience by accelerating the delivery of personalized web site content, landing pages, and other online assets.
The company claims that its SaaS infrastructure underpins the Unica OnDemand product line which includes Unica NetInsight, Unica Interactive Marketing, Unica Marketing Operations, Unica Search, and Unica Pivotal Veracity. It mentions that more than 20,000 marketers rely on its on-demand software.
"The majority of technology innovation is currently focused in the areas of software-as-a-service and cloud computing. More of today's marketers have a growing appetite for easy-to-implement, easy-to-use solutions that reduce total cost of ownership and demands on internal IT resources," said Elana Anderson, Vice President, Products, Unica. "This initiative enables us to deliver unparalleled reliability of service and will enable our products to easily scale to meet the increasing amount of customer traffic."
"Unica is an online marketing technology leader with mature, scalable, and reliable SaaS solutions," said Eric Peterson, Senior Partner & Founder at independent industry analysts and consultants, Web Analytics Demystified. "By putting its product intelligence into the cloud, Unica will offer its users improved experiences and accelerated application performance."
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