Jun, 2009 : ICANN Approves One- and Two- Character .BIZ Domains


📅 - Businesses now able to submit proposals or bid at auction to secure unique web addresses, says registry operator NeuStar.

NeuStar, Inc., a provider of services that enable trusted communication across networks, applications, and enterprises around the world, today announced that it has received an approval from the Internet Corporation for Assigned Names and Numbers (ICANN) to make one- and two-character .BIZ domain names (such as www.i.biz, www.my.biz and www.3.biz) available to the public.

In a phased rollout, the company claims that it will now make these domain names available to the global business community through a Request for Proposal (RFP) process, followed by an offering at auction of those domains not allocated to RFP respondents. It avers that it will begin accepting RFP responses for the 36 one character letters and numbers on June 1, 2009, with a response deadline of July 30, 2009. Once the one-character RFP round is concluded, it claims that it will proceed to an auction phase for those names and will begin accepting RFP responses for the two-character domains. Proceeds from the auction of the remaining one- and two-character domains will be used to further promote the .BIZ brand for the benefit of all .BIZ domain users, it says.

"The decision by ICANN to approve NeuStar's one- and two-character marketing effort within the .BIZ domain represents an important opportunity for the .BIZ registry to generate greater brand recognition in today's TLD marketplace, particularly among the global business community," said Tim Switzer, NeuStar's vice president of Registry Services. "Through the initial RFP round, we will identify the candidates who present plans that best exemplify innovation, creativity, brand recognition and financial commitment."

"The hyper-competitive domain name sector is far from commoditized, with some bits of DNS real estate having far greater values than others," said Daniel Golding, vice president and research director at Tier1 Research. "It isn't very often that precious one and two-letter domain names become available. Tier1 anticipates heavy demand among content providers, software-as-a-service vendors, entertainment and social networking companies, retailers, and numerous others."

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