Aug 18, 2008 : Content Still King: Tremor Media
📅 - Online video advertising network and monetization platform provider Tremor Media (tremormedia.com) has revealed the results of its research of pre-roll video completion rates, finding that around 80 percent of viewers do not skip ads before the primary content because of high quality content and ads that match.
According to the study by Tremor Media released Monday, both 15 and 30 second pre-roll advertising is highly effective when paired with the right content. Data was collected from over 100 campaigns and nearly 65 million pre-roll impressions spanning many interest groups.
Tremor Media CEO Jason Glickman said this data will reaffirm the company's content direction. "Our commitment to avoiding user generated content and focusing on professional produced material as the cornerstone of our value proposition has rewarded our clients with outstanding performance in leveraging a format that has been tainted unfairly in some corners," Glickman said in a statement. "While we wouldn't suggest it as a best practice, it is proof that audiences are willing to accept pre-roll advertising in exchange for the content they want, on demand."
Late last week, digital media research firm comScore released its monthly US consumer activity and advertising analysis for July 2008, based on data from its Media Metrix service.
Leading the Ad Focus ranking in July was Platform-A (platform-a.com), which includes Advertising.com, Quigo and other ad networks, reaching 90 percent of the 189 million Americans online. Yahoo! ranked second, followed by Google Ad Network and Specific Media.
In the Top Properties ranking, Google Sites (google.com) maintained its top position, reaching 141.6 million Americans in July. Yahoo! Sites took the second spot with 140.3 million and Microsoft Sites ranked third with 120.2 million visitors. CBS's recent acquisition of CNET Networks boosted it 27 spots to number 10 position, gaining nearly 30 million visitors to the property.
According to a recent Ipsos MediaCT study, consumers are showing an increased willingness to watch advertising in exchange for free online video content. Two thirds of the respondents said it was reasonable to show advertising in front of professionally produced content such as music videos, news and sports clips. More than half were opposed to advertising surrounding user generated content.
According to the study by Tremor Media released Monday, both 15 and 30 second pre-roll advertising is highly effective when paired with the right content. Data was collected from over 100 campaigns and nearly 65 million pre-roll impressions spanning many interest groups.
Tremor Media CEO Jason Glickman said this data will reaffirm the company's content direction. "Our commitment to avoiding user generated content and focusing on professional produced material as the cornerstone of our value proposition has rewarded our clients with outstanding performance in leveraging a format that has been tainted unfairly in some corners," Glickman said in a statement. "While we wouldn't suggest it as a best practice, it is proof that audiences are willing to accept pre-roll advertising in exchange for the content they want, on demand."
Late last week, digital media research firm comScore released its monthly US consumer activity and advertising analysis for July 2008, based on data from its Media Metrix service.
Leading the Ad Focus ranking in July was Platform-A (platform-a.com), which includes Advertising.com, Quigo and other ad networks, reaching 90 percent of the 189 million Americans online. Yahoo! ranked second, followed by Google Ad Network and Specific Media.
In the Top Properties ranking, Google Sites (google.com) maintained its top position, reaching 141.6 million Americans in July. Yahoo! Sites took the second spot with 140.3 million and Microsoft Sites ranked third with 120.2 million visitors. CBS's recent acquisition of CNET Networks boosted it 27 spots to number 10 position, gaining nearly 30 million visitors to the property.
According to a recent Ipsos MediaCT study, consumers are showing an increased willingness to watch advertising in exchange for free online video content. Two thirds of the respondents said it was reasonable to show advertising in front of professionally produced content such as music videos, news and sports clips. More than half were opposed to advertising surrounding user generated content.
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URL source: http://www.thewhir.com/marketwatch/081808_Content_Still_King_Tremor_Media.cfm
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