Mar 1, 2007 : NetNames Protects Coca-Cola Sites

📅 March 1, 2007 - European domain name management provider NetNames (netnames.com) announced on Thursday it has been appointed by Coca-Cola Enterprises (coca-cola.com) to help protect its key trade services and initiatives online.

NetNames' Platinum Service will protect vital Web site addresses that are used for marketing Coca-Cola Enterprises' initiatives and trade services including 'Coke Pub and Bar' and 'Coke Vending'. The domain name management company will manage Coca-Cola Enterprise's domain names centrally to ensure they are monitored and renewed without fail. NetNames Platinum Service will also give the company increased visibility of potentially malicious registrations made by speculators and cybersquatters.

"NetNames Platinum Service will consolidate Coca-Cola Enterprises' domain name portfolio and manage renewals and protection centrally," says Jonathan Robinson, COO for NetNames. "We will also work with Coca-Cola Enterprises to monitor and protect against any new online threats to its brands and promote new campaigns through memorable campaign-specific URLs."

A NetNames senior account manager has been assigned to manage the portfolio and will assist Coca-Cola Enterprises with implementing a comprehensive domain name strategy to support its online marketing goals. Prior to appointing NetNames, Coca-Cola Enterprises managed its online brand protection in-house.

Reads: 1631 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source: http://www.thewhir.com/marketwatch/030107_NetNames_Protects_Coca-Cola_Sites.cfm
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