Aug, 2001 : Data Return Provides High Availability for BMWFilms.com
📅 - Data Return Corporation (datareturn.com) continues its track record as the managed hosting provider for BMW USA and BMW Films Web sites (bmwfilms.com) as BMW receives unprecedented Web traffic after the release of its fifth film in "The Hire." BMW and Fallon (fallon.com), BMW's agency of record, developed the innovative series of films as a unique way to reach the heavily wired BMW aficionado.
Data Return provided the technology for each of the BMW films produced byacclaimed motion picture directors Guy Ritchie, John Frankenheimer, Ang Lee,Wong Kar-Wai and the newest film by Alejandro Gonzales Inarritu, ensuringthe films can be accessed 24x7 and downloaded without interruption.According to Fallon, Data Return was the only managed hosting provider ableto handle this important contract because of its superior networkinfrastructure and ability to meet the complex technical requirements ofBMW's Web sites.
Data Return says it maintains a high level of availability for the BMW sitesthrough its proprietary Business Continuity Services technology, whichanticipates high traffic windows and uses multi-site clustering for built-inredundancy. BCS solutions provide seamless load balancing acrossgeographically dispersed sites and prevent interruption of customertransactions by supporting advanced latency-proof database contentreplication.
"By leveraging Data Return's Business Continuity Services, BMW can beconfident that each visitor to the BMW sites has the most unique and dynamicInternet experience from anywhere, anytime," said Jason A. Lochhead, DataReturn's co-founder and CTO. "We are certain that users of the fullyinteractive BMW sites are having the same ultimate driving experiencecruising the Web as they have on the open road."
Using its flexible, modular infrastructure services, Data Return was able todeploy, test and initiate operations across three geographically dispersedsites to create a BCS solution in seven days -- a process that would havetaken much longer using traditional deployment methods. Based on priortesting in Data Return's scalability center, Fallon was able to gauge theamount of bandwidth needed to support the BMW applications, determine howmany concurrent users could be served, and establish a plan for growth toparallel expected user demand. Additionally, a Strategic Web Account Team("SWAT") was leveraged to guarantee the strength of the technology bymonitoring the sites and providing round-the-clock support.
"Based on our past experience, no other provider has taken on a project ofthis magnitude," said Sunny C. Vanderbeck, chairman and CEO of Data Return."BMW has broken new ground with `The Hire' series -- providing its viewers arevolutionary hybrid of art, entertainment and technology."
Data Return provided the technology for each of the BMW films produced byacclaimed motion picture directors Guy Ritchie, John Frankenheimer, Ang Lee,Wong Kar-Wai and the newest film by Alejandro Gonzales Inarritu, ensuringthe films can be accessed 24x7 and downloaded without interruption.According to Fallon, Data Return was the only managed hosting provider ableto handle this important contract because of its superior networkinfrastructure and ability to meet the complex technical requirements ofBMW's Web sites.
Data Return says it maintains a high level of availability for the BMW sitesthrough its proprietary Business Continuity Services technology, whichanticipates high traffic windows and uses multi-site clustering for built-inredundancy. BCS solutions provide seamless load balancing acrossgeographically dispersed sites and prevent interruption of customertransactions by supporting advanced latency-proof database contentreplication.
"By leveraging Data Return's Business Continuity Services, BMW can beconfident that each visitor to the BMW sites has the most unique and dynamicInternet experience from anywhere, anytime," said Jason A. Lochhead, DataReturn's co-founder and CTO. "We are certain that users of the fullyinteractive BMW sites are having the same ultimate driving experiencecruising the Web as they have on the open road."
Using its flexible, modular infrastructure services, Data Return was able todeploy, test and initiate operations across three geographically dispersedsites to create a BCS solution in seven days -- a process that would havetaken much longer using traditional deployment methods. Based on priortesting in Data Return's scalability center, Fallon was able to gauge theamount of bandwidth needed to support the BMW applications, determine howmany concurrent users could be served, and establish a plan for growth toparallel expected user demand. Additionally, a Strategic Web Account Team("SWAT") was leveraged to guarantee the strength of the technology bymonitoring the sites and providing round-the-clock support.
"Based on our past experience, no other provider has taken on a project ofthis magnitude," said Sunny C. Vanderbeck, chairman and CEO of Data Return."BMW has broken new ground with `The Hire' series -- providing its viewers arevolutionary hybrid of art, entertainment and technology."
Reads: 1993 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source: http://www.thewhir.com/marketwatch/datareturn803.cfm
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