Feb, 2002 : Digital Envoy to Join AT&T Ecosystem for ASPs
📅 - Digital Envoy (digitalenvoy.net), a provider ofgeographically intelligent Internet solutions, has announced it has beenselected to join the AT&T Ecosystem for ASPs program (ipservices.att.com),which combines AT&T's managed Web hosting services and network servicesplatform with a co-marketing and distribution program.
Digital Envoy's patent-pending NetAcuity technology can determine thegeographic location and modem connection speed of Internet users down to acity level. This offers customers the ability to tailor and target Webcontent, control content distribution, and more effectively route networktraffic. Web site visitors can have an enhanced online experience asbusinesses can serve relevant language- and currency-specific content, thecompany said.
"Understanding the geographic location of an online user is critical forWeb-based businesses to maximize sales opportunities," said Rob Friedman,executive vice president of corporate development, Digital Envoy. "Ourmembership in AT&T's Ecosystem program provides us with a secure andreliable environment to deliver geo-intelligent solutions that help optimizethe delivery and management of Web content, as well as the ability toleverage marketing and sales assistance provided by AT&T under the program."
The ability to geographically identify an Internet user's location alsoallows customers to grant or restrict access to protected or legallyregulated content; to detect for fraud by comparing a user's "virtual"location to the location manually given at registration; and to improvemarketing initiatives by analyzing Web traffic for customized contentdelivery.
Customers using Digital Envoy's technology include AOL Time Warner, Cable &Wireless, Siemens, Google, Abbott Labs, Network Associates, Speedera,Advertising.com, Avenue A and many other large networks.
Digital Envoy's patent-pending NetAcuity technology can determine thegeographic location and modem connection speed of Internet users down to acity level. This offers customers the ability to tailor and target Webcontent, control content distribution, and more effectively route networktraffic. Web site visitors can have an enhanced online experience asbusinesses can serve relevant language- and currency-specific content, thecompany said.
"Understanding the geographic location of an online user is critical forWeb-based businesses to maximize sales opportunities," said Rob Friedman,executive vice president of corporate development, Digital Envoy. "Ourmembership in AT&T's Ecosystem program provides us with a secure andreliable environment to deliver geo-intelligent solutions that help optimizethe delivery and management of Web content, as well as the ability toleverage marketing and sales assistance provided by AT&T under the program."
The ability to geographically identify an Internet user's location alsoallows customers to grant or restrict access to protected or legallyregulated content; to detect for fraud by comparing a user's "virtual"location to the location manually given at registration; and to improvemarketing initiatives by analyzing Web traffic for customized contentdelivery.
Customers using Digital Envoy's technology include AOL Time Warner, Cable &Wireless, Siemens, Google, Abbott Labs, Network Associates, Speedera,Advertising.com, Avenue A and many other large networks.
Reads: 1189 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source: http://www.thewhir.com/marketwatch/asp022102.cfm
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