May 25, 2004 : Web Site Spending Escalates in 2004

📅 May 25, 2004 - A recent survey by JupiterResearch (jupiterresearch.com), a unit of jupitermedia, finds corporations spending big bucks on Web sites this year, according to a report by Clickz.com. Nearly half of the surveyed corporations have two to four major Web site implementations planned for 2004, while almost one-quarter are prepared to spend at least $1 million on their companies? Web site operations, compared to 20 percent in 2003.

Major site development strategies include new home pages, navigation, design, search technology, content management or other major functionality. Improving usability remains a significant challenge for 49 percent of the Web site operators surveyed.
"Improved usability can be delivered in many ways, from better search technology, to better information architecture and navigational design," says David Schatsky, JupiterResearch's senior vice president. "Since 58 percent of respondents are planning a site relaunch this year, they could be investing in all three of these areas."
The standardization of applications is the primary goal for 2004, while consumer Web initiative is slated as the second highest priority. JupiterResearch recommends that maximizing the overall business value of a company's site should be the sole responsibility of a single executive.