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Kingfisher Expands Google Cloud Partnership to Advance AI Shopping
📅 - Kingfisher, the international home improvement retailer behind brands such as B&Q and Castorama, has signed a multi-year agreement with Google Cloud to enhance its digital commerce capabilities using agentic AI. The deal aims to transform online shopping experiences across Europe by introducing conversational search and intelligent AI-driven assistants tailored to evolving customer expectations.
The partnership builds on Kingfisher's ongoing digital transformation strategy, leveraging Google Cloud's AI infrastructure to modernize how customers discover and purchase products. By integrating advanced tools such as Vertex AI, the company plans to move beyond traditional e-commerce [...][... Check source for end of article ...]
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