Nov, 2024 : 20i.com AI Survey - 89% of digital workers rely on AI

📅 November 28, 2024 - A new survey of web industry professionals has shown the scale of AI usage by digital creatives.

Conducted by web hosting company 20i, the AI survey of 500 web designers, web developers, digital marketers and copywriters revealed:

89% of professionals are currently using AI tools in their work
AI tool satisfaction ranges from 84% to 97% across different professional roles
84% believe AI should be regulated by governmentally regulated
42% perceive AI as a potential threat to human jobs

The research provided a detailed view of AI adoption with 79% of professionals using the tools on at least a weekly basis, and 39% turning to them every day.

Web designers reported the highest satisfaction at 97%
Digital marketers followed at 94%
Web developers reported 87% satisfaction
Copywriters indicated 84% positive experiences

Perspectives on AI's workforce impact were mixed. 42% believed AI might replace some job roles, while 39% thought the AI industry could potentially create new employment opportunities.

All groups surveyed showed a strong support for some form of government regulation of AI tools (~84%), citing concerns such as ethical misuse and over reliance on the technology as reasons to be cautious.

Lloyd Cobb, director at 20i said “The pressures on digital creatives can be significant. The fact that these usage & satisfaction levels are so high shows that AI is clearly empowering people to innovate and deliver results. However, it’s clear that time should be taken to ensure that these tools are developed and used in a responsible, ethical way"