CEB Names 3 Features of the Best Influencer Marketing [...]


CEB Names 3 Features of the Best Influencer Marketing Strategies for Small Business


📅 - CEB conducted a study of small business influencer marketing strategies and their effectiveness. The results were surprising for the team, who held assumptions that were proven to be incorrect.

Take advantage of these findings and ensure your own influencer marketing strategy doesn't rely on those false assumptions by reading through the 3 keys the study came away with:

Other business owners are the most effective influencers

Unbiased influencers are ineffective

Business owners should connect on social to develop influencer relationships

Read more about the findings here.

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