FCC’s Broadband Privacy Proposal Causing a Stir with Advertisers


📅 - The Federal Communications Commission (FCC) has made a proposals that could have a huge effect on online advertising. It may have negative consequences for online marketers, consumers and content creators. The Association of National Advertisers says the effects may include intrusive privacy pop-ups, more content found behind paywalls, increased fee from ISPs and less protection for the online ecosystem for consumers.

Many advertisers believe the proposal is an overreach by the FCC and not necessary. They believe the proposal could be damaging to the entire online advertising ecosystem.

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