Channel Partners and Strategic Alliances Combine to Form New [...]

Channel Partners and Strategic Alliances Combine to Form New Partnership Type

📅 May 20, 2016 - In the past, channel partners and strategic alliances were considered separate, clearly different partnership types that each provided different benefits. In recent years, data partnerships between the likes of Equinix and DataPipe have encouraged the adoption of a new partnership type that combines channel partners and strategic alliances – what the industry is now calling a Strategic Channel Alliance.

Equinix and DataPipe share a Strategic Channel Alliance, where the two company's executive and department teams work closely together toward mutual success in different channels.

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